WHISTLES FOR WHISTLEBLOWERS
| Title | WHISTLES FOR WHISTLEBLOWERS |
| Brand | REPORTERS WITHOUT BORDERS GERMANY |
| Product/Service | WHISTLES FOR WHISTLEBLOWERS |
| Category |
B03. ILLUSTRATION |
|
Entrant Company
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DDB GROUP GERMANY Berlin, GERMANY
|
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Advertising Agency
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DDB GROUP GERMANY Berlin, GERMANY
|
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Production Company
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DOYLE DANE BERNBACH GROUP GMBH Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group |
Chief Creative Officer |
| Matthias Schmidt |
DDB |
Executive Creative Director |
| Nils Haseborg/Veit Moeller |
DDB Berlin |
Creative Director |
| Lilli Langenheim |
DDB Berlin |
Art Director |
| Edward Sedelius |
DDB Berlin |
Copywriter |
| Paul Dombek/Felix Disson |
DDB |
Account Manager |
| Jari Gärtner |
DDB |
Account Assistant |
| Stefan Lang |
Doyle Dane Bernbach Realisation |
Production |
| Sebastian Hudert |
DDB |
Illustrator |
Brief Explanation
We wanted the people to feel that they were giving whistleblowers a voice. We aimed to create a symbolic product idea that was cheap to manufacture, but also made the user feel that they were doing something good. Whistles for Whistleblowers are only 6€ a piece, and while buying them you know that you’re actively supporting Reporters Without Borders’ work for the freedom of information.
The Brief
Reporters Without Borders is a non-profit organization fighting for free press and the freedom of information. The increased persecution of whistleblowers is a threat to this freedom. Reporters Without Borders asked us to raise awareness of this issue, and convince people that supporting them will help the situation for whistleblowers and the freedom of information. How could we give whistleblowers a voice?
How the final design was conceived
We selected our three most famous whistleblowers: Edward Snowden, Chelsea (formerly Bradley) Manning and Katharine Gun. From them we created three iconic illustrations: One for each whistleblower. The illustrations were applied to the whistles in a way that the sound-hole of the whistle is formed by the mouth oft he whistleblower.
Indication of how successful the outcome was in the market
Whistles for Whistleblowers quickly started selling in great numbers. Fans spread the message with the Whistles for Whistleblowers’ hashtag: #W4WB. The whistles received recognition across multiple fields, with support from German parliamentarian Hans-Christian Ströbele, Wikileaks editor Sarah Harrison and even Snowden’s attourney Wolfgang Kaleck. The whistles became a symbol at Germany’s biggest demonstration against mass surveillance, gathering more than 6000 people.