WHISTLES FOR WHISTLEBLOWERS
| Title | WHISTLES FOR WHISTLEBLOWERS |
| Brand | REPORTERS WITHOUT BORDERS GERMANY |
| Product/Service | WHISTLES FOR WHISTLEBLOWERS |
| Category |
D03. NON-FOOD |
|
Entrant Company
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DDB GROUP GERMANY Berlin, GERMANY
|
|
Advertising Agency
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Production Company
|
DOYLE DANE BERNBACH GROUP GMBH Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group |
Chief Creative Officer |
| Matthias Schmidt |
DDB |
Executive Creative Director |
| Nils Haseborg/Veit Moeller |
DDB Berlin |
Creative Director |
| Lilli Langenheim |
DDB Berlin |
Art Director |
| Edward Sedelius |
DDB Berlin |
Copywriter |
| Paul Dombek/Felix Disson |
DDB |
Account Manager |
| Jari Gärtner |
DDB |
Account Assistant |
| Stefan Lang |
Doyle Dane Bernbach Realisation |
Production |
| Sebastian Hudert |
DDB |
Illustrator |
| Karin Reineke/Marie Steixner |
DDB |
Graphic Designer |
| Nikita Kiril Kronlund |
DDB |
Filmproducer |
| Caroline Heinrich |
DDB |
Animation |
| Chromatics/Quot/Tick Of The Clock/Quot |
Label: Italians Do It Better |
Verlag Kobalt Music Group |
Brief Explanation
We wanted to make the user feel that they were giving whistleblowers a voice. We aimed to create a symbolic product idea that was cheap to manufacture, but that also made the user feel they were doing something good. Whistles for Whistleblowers are only 6€ each, and while buying them you know that you’re actively supporting Reporters Without Borders’ work for the freedom of information.
The Brief
Reporters Without Borders is a not-for-profit organization fighting for free press and the freedom of information. The increased persecution of whistleblowers is threat to this freedom. Reporters Without Borders asked us to raise awareness of this issue, and convince people that supporting them will help the situation for whistleblowers and the freedom of information. How could we give whistleblowers a voice?
How the final design was conceived
Just like the whistle itself, the packaging needed to deliver the message of giving whistleblowers a voice. With that in mind, we arrived at a package design that showed just that when you opened it. By pulling off the perforated strip you’re figuratively and literally ungagging the whistleblowers, and giving them a voice.
Indication of how successful the outcome was in the market
Whistles for Whistleblowers quickly started selling in great numbers. Fans spread the message with the Whistles for Whistleblowers’ hashtag: #W4WB. The whistles received recognition across multiple fields, with support from German parliamentarian Hans-Christian Ströbele, Wikileaks editor Sarah Harrison and even Snowden’s attourney Wolfgang Kaleck. The whistles became a symbol at Germany’s biggest demonstration against mass surveillance, gathering more than 6000 people.