| Title | ANIMAL PILLS |
| Brand | SLOW FOOD |
| Product/Service | NON-PROFIT ORGANISATION |
| Category |
A01. POSTERS |
|
Entrant Company
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
|
Advertising Agency
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
Credits
| Peter Brönnimann |
LEO BURNETT Schweiz AG |
Exec. Creative Services |
| Christian Bircher |
Leo Burnett Schweiz AG |
Creative Director |
| Pedro Moosmann |
LEO BURNETT Schweiz AG |
Art Direction |
| Christian Stüdi |
LEO BURNETT Schweiz AG |
Copy Writer |
| Linus Schneider |
Pixelprinz |
Illustrator |
Brief Explanation
Knowing how the meat-industry operates and how animals are being held and what they are
being fed.
The Brief
How do you let people know, that its important to know where your meat based-food comes from
and choose organic.
How the final design was conceived
Not falling into the existing stereotypes of advertising for animal-friendly conditions.
Indication of how successful the outcome was in the market
Showing animals as pills, because thats exactly what the consumer will eat, if they are not
informed about where their meat based-foods come from eg. what has been fed to the animals
they consume.