Title	NATIONAL DAY EMMENTALER
Brand	EMMENTALER SWITZERLAND
Product/Service	CHEESE
Category	D01. FOODS
Entrant Company	LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
Advertising Agency	LEO BURNETT SCHWEIZ Zürich, SWITZERLAND

Name	Company	Position
Peter Brönnimann	Leo Burnett Schweiz Ag	Exec. Creative Services
Simon Staub	Leo Burnett Schweiz Ag	Creative Director
Simon Smit	Leo Burnett Schweiz Ag	Copy Writer
Niels Schäfer	LEO BURNETT Schweiz AG	Art Director
Johannes Dörig	LEO BURNETT Schweiz AG	Art Director
Nadine Geissbühler		Illustrator

Brief Explanation

To show the Swiss how closely Emmentaler is linked with their country and is still their 'national cheese' we created the special edition 'National Day Emmentaler': For our August National Day, the Emmentaler was available as a limited edition 'National Day Emmentaler' featured with an address to the nation and on the cheese loaf itself, illustrations on topics that reflect that speech.

The Brief

The number of cheese varieties in Switzerland are on the rise, Switzerland's best-known cheese has tended to get a little forgotten in its own country and in order to get the Swiss talking about Emmentaler and increase consumption of the cheese, we made the most Swiss of all cheese, even more Swiss.

How the final design was conceived

The wide cheese range available in the country and to show the Swiss population how closely Emmentaler is linked with their country, culture/heritage and is still their 'national cheese'.

Indication of how successful the outcome was in the market

The «National Day Emmentaler» went on sale two weeks prior to the National Day at the second-largest supermarket chain in the country and was completely sold out by our National Day.