Title	CALLTAG
Brand	NONE
Product/Service	COMMUNICATION SERVICE
Category	B01. LOGO DESIGN
PR Agency	PRIME Stockholm, SWEDEN
Entrant Company	PRIME Stockholm, SWEDEN

Name	Position
Tom Beckman/Prime/Head Of Production
Carl Adam Frisk/Prime/Lead Producer
Olle Thunberg/Prime/Lead Digital/Ux Designer
Alex Johansson/Prime/Art Director
Martin Gudmundson/Frostware/Lead Developer

Brief Explanation

The challenge was to create a new design in a very crowded category – text and phone call applications. Both in terms of color and graphical elements. Also when building the service on existing native functions it require a lot from UX in order for the user to use the application.

The Brief

We worked with multiple counterparts since the application is designed to serve multiple clients. The design brief was therefore to blend in to a user experience related to social media start-ups and platforms.

How the final design was conceived

The answer was found in the related shapes of a hashtag and a phone. And color shades were applied to add a sense of depth and dynamic. Integrating a phone shape within the hashtag we sought to combine well established symbols to make a new expression. The ambition was to create a new logotype that felt established and credible.

Indication of how successful the outcome was in the market

The project is in a too early state to draw relevant conclusions on result. The application went live mid October 2014. Still, the live demo on stage at Sweden’s biggest web conference generated a lot of positive feedback and pre-sign-ups to the application. The project has gained full financial back up from clients and ongoing discussion with several business partners are being carried out. The project is pioneering in seeking funding and activation through several clients.