Title	THE FIRST SERVER SERVING THE PEOPLE
Brand	PROTONET
Product/Service	PROTONET SERVER
Category	E01. CONSUMER PRODUCTS
Entrant Company	KOLLE REBBE Hamburg, GERMANY
Advertising Agency	KOLLE REBBE Hamburg, GERMANY

Name	Company	Position
Stefan Kolle	Kolle Rebbe Gmbh	Chief Executive Officer
Sascha Hanke	Kolle Rebbe Gmbh	Executive Creative Director
Rolf Leger	Kolle Rebbe Gmbh	Unit Creative Director
Ales Polcar	Kolle Rebbe Gmbh	Creative Director
Rebecca Kähler	Kolle Rebbe Gmbh	Account Manager
Britta Kronacher	Kolle Rebbe Gmbh	Account Manager
Kristin Nicolaisen	Kolle Rebbe Gmbh	Graphic Designer
David Burkhardt	Protonet Gmbh	Product Design
Tobias Otto	Protonet Gmbh	Packaging Design
Michael Nordström	VD Northstreamstudios	Production Casefilm
	Studio Funk Gmbh	Sound Design Casefilm
Ralf Goldkind	No Limits Music/Entertainment	Music Casefilm

Brief Explanation

We wanted to develop a packaging that fully complies with Protonet's philosophy. It should offer the best possible protection and be easy to remove and re-use. At the same time, the packaging had to be produced in an environmentally friendly way and remain sustainable when in use. Avoiding unnecessary waste was also crucial.

The Brief

Nowadays no company can function without a server; unfortunately, servers have serious drawbacks. As Edward Snowden has shown, their data is at risk of being accessed by state institutions and international corporations. In addition servers are complicated and force companies to spend a great deal of money on IT services. Protonet, a start up from Hamburg / Germany, is here to to change this. Protonet wanted to develop the first server that is simple, saves resources and gives users sovereignty over their data again. The first server truly serving people.

How the final design was conceived

As the first private server, Protonet liberates users from their dependency on mail providers, iCloud or Facebook. It gives users control over their data back. Protonet is simple: it can be operated with a mere push of a button and is set up intuitively, easy enough to be operated and maintained by non-experts. Protonet is up to three times more fuel-efficient than comparable rack servers and, thanks to innovative passive cooling, offers longer life of hardware. Even the packaging made of corrugated cardboard can be re-used as a handy storage box.

Indication of how successful the outcome was in the market

Reactions to Protonet have been overwhelming. On Seedmatch, a crowdfunding platform, the project set a European record raising EUR 200,000 in 48 minutes. Magazines such as Spiegel Online and Washington Post as well as TV channels ARD, ZDF and ntv have published and broadcasted extensive, positive contributions on the topic creating media value worth tens of millions. Deutsche-startups.de named Protonet the start-up of the year. Hamburg@work, the initiative of the Hanseatic City of Hamburg, awarded it the Webfuture Award, thereby confirming Protonet's mission that the time has come for the first server for people.