Title | ONLINE ENDORPHIN |
Brand | REKITT BENKIZER |
Product/Service | NUROFEN |
Category |
A08. DIGITAL DESIGN |
Entrant Company
|
ISD GROUP Kyiv, UKRAINE
|
Advertising Agency
|
ISD GROUP Kyiv, UKRAINE
|
Production Company
|
KA.KA.HA. London, UNITED KINGDOM
|
Credits
Viktor Shkurba |
ISD Group |
Creative Director |
Mikhael Traverse |
ISD Group |
Strategy Director |
Nataliya Tachinskaya |
ISD Group |
Art Director |
Alexander Savin |
ISD Group |
Technical Director |
Andrei Sergeev |
ISD Group |
Lead Developer |
Stanislav Stoyatsky |
ISD Group |
Creative Group Head |
Aleksey Nasirov |
ISD Group |
Programmer |
Alina Revenko |
ISD Group |
New Business Director |
Galina Fesenko |
ISD Group |
Copywriter |
Dima Figol |
ISD Group |
Copywriter |
Sergey Komlev |
ISD Group |
Designer |
Vladimir Bilets |
ISD Group |
Head Of Analysts |
Oksana Marchenko |
ISD Group |
Analyst |
Anna Kumaritova |
ISD Group |
Account Director |
Svetlana Mironchuk |
ISD Group |
Account Manager |
Brief Explanation
Headache pills market is overcrowded with brands, but people don't care about brands as far as they have what they need at hand.
That's why traditional communication based on the component’s effectiveness and formulas is not relevant here.
The Brief
To build awareness of Nurofen as #1 headache pills.
How the final design was conceived
8 out of 10 people suffer from a headache caused by worrying a lot. We created a witty toy website that lets you make fun of your problems. Wired animated collages with fun advices will help to see your problems differently. A good irony and intelligent mocking are the best ways to let headache go. But you still need to use Nurofen pills when the website is out of reach.
Indication of how successful the outcome was in the market
Over 100K visitors during the first month of the campaign.
Over 5 minutes spent in average on the website.
7850 mothers in law were sent into space.
9870 users are ready to obey to a female supervisor.
14300 are afraid to get married.
And more than 360 000 problems were solved in a month. We hope.