Title	ONLINE ENDORPHIN
Brand	REKITT BENKIZER
Product/Service	NUROFEN
Category	A08. DIGITAL DESIGN
Entrant Company	ISD GROUP Kyiv, UKRAINE
Advertising Agency	ISD GROUP Kyiv, UKRAINE
Production Company	KA.KA.HA. London, UNITED KINGDOM

Name	Company	Position
Viktor Shkurba	ISD Group	Creative Director
Mikhael Traverse	ISD Group	Strategy Director
Nataliya Tachinskaya	ISD Group	Art Director
Alexander Savin	ISD Group	Technical Director
Andrei Sergeev	ISD Group	Lead Developer
Stanislav Stoyatsky	ISD Group	Creative Group Head
Aleksey Nasirov	ISD Group	Programmer
Alina Revenko	ISD Group	New Business Director
Galina Fesenko	ISD Group	Copywriter
Dima Figol	ISD Group	Copywriter
Sergey Komlev	ISD Group	Designer
Vladimir Bilets	ISD Group	Head Of Analysts
Oksana Marchenko	ISD Group	Analyst
Anna Kumaritova	ISD Group	Account Director
Svetlana Mironchuk	ISD Group	Account Manager

Brief Explanation

Headache pills market is overcrowded with brands, but people don't care about brands as far as they have what they need at hand. That's why traditional communication based on the component’s effectiveness and formulas is not relevant here.

The Brief

To build awareness of Nurofen as #1 headache pills.

How the final design was conceived

8 out of 10 people suffer from a headache caused by worrying a lot. We created a witty toy website that lets you make fun of your problems. Wired animated collages with fun advices will help to see your problems differently. A good irony and intelligent mocking are the best ways to let headache go. But you still need to use Nurofen pills when the website is out of reach.

Indication of how successful the outcome was in the market

Over 100K visitors during the first month of the campaign. Over 5 minutes spent in average on the website. 7850 mothers in law were sent into space. 9870 users are ready to obey to a female supervisor. 14300 are afraid to get married. And more than 360 000 problems were solved in a month. We hope.