DELIVERING ENERGY INSIGHT
| Title | DELIVERING ENERGY INSIGHT |
| Brand | MAKE CONSULTING |
| Product/Service | REBRAND |
| Category |
B01. LOGO DESIGN |
|
Entrant Company
|
MAKE® Copenhagen, DENMARK
|
|
Advertising Agency
|
MAKE® Copenhagen, DENMARK
|
Credits
| Kristoffer Gudbrand |
Make® |
Creative Director/Partner |
| Morten Brudholm |
Make® |
Strategic Director/Partner |
| Mike Collinge |
Make® |
Senior Designer |
| Pia Sebell |
Make® |
Communications Consultant/Project Manager |
| Steen Broust Nielsen |
MAKE Consulting |
Partner |
Brief Explanation
MAKE Consulting provides both research analysis and consulting services in the renewable energy sector. This places the company in a unique position. However, a brand platform that communicates this dual offering, and enables each ‘arm’ to operate successfully while achieving a strong synergy, was needed.
The Brief
With offices in six different locations around the world and fierce competition from global corporations such as The McKenzie Institute and Bloomberg, MAKE Consulting needed a rebrand in terms of a new positioning, brand platform as well as corporate and product identities that would express the professionalism required to compete in the industry.
How the final design was conceived
Leaving behind the generic look, a new concept of “Delivering Renewable Energy Insights” was captured in a strategic brand-foundation, verbal explanations, and a visual identity that comprises:
A dynamic arrow symbol that connects the dots and an updated wordmark expressing the company’s forward thinking and agile analytical insights
A vibrant greener-than-green colour palette that MAKE Consulting were eager to take ownership of in a predominantly blue competitor landscape
Brand typefaces providing both clarity in their essential data presentation and personality in the visual expression of their corporate voice
Photographic imagery deepening the expression through colour-grading and evocative subject matter.
Indication of how successful the outcome was in the market
MAKE Consulting has received very positive feedback from their stakeholders both internally and externally. The website specifically was tested with regards to value, usability, perception and readability and came out top across all four measures.