Title | MOUNTEX TOUR BIBLE |
Brand | MOUNTEX ALPIN DESIGN |
Product/Service | EL CAMINO TOUR BIBLE |
Category |
F01. PROMOTIONAL ITEM DESIGN & PHYSICAL BRAND COMMUNICATION |
Entrant Company
|
ACG ADVERTISING AGENCY Budapest, HUNGARY
|
Advertising Agency
|
ACG ADVERTISING AGENCY Budapest, HUNGARY
|
Credits
Péter Tihanyi |
ACG Advertising Agency |
Creative Director |
Zsolt Asztalos |
ACG Advertising Agency |
Art Director |
Márk Fülöp |
ACG Advertising Agency |
Copywriter |
Brief Explanation
There is a very intense competitive activity in the Hungarian sport&outdoor store category focusing mainly on price and promotions. Therefore there is no clear consumer perception about the different brands on the market.
So we needed to create an outstanding image campaign for Mountex outdoor stores to clearly differentiate it from the competitors by lifting the brand above the price and strengthen brand equity.
The Brief
Create an image campaign to demonstrate that Mountex outdoor store provides the widest range of hiking goods and takes care of even the smallest details related to outdoor activities.
How the final design was conceived
We designed and handcrafted the first ever Mountex El Camino Tour Bible range.
It has a camouflage pattern that refers to the outdoor activities with a hand woven label of the El Camino - St. Jacob's shell - while its durable material provides protection to the spiritual nutrition of the hiking pilgrims even in the hardest floods in the Pyrenees.
Indication of how successful the outcome was in the market
We created an image campaign to demonstrate that Mountex outdoor store provides the widest range and takes care of even the smallest details related to outdoor activities.
So we have invented, designed and handcrafted the first ever Mountex El Camino Tour Bible range.
Beyond the impressive instant sales results we managed to build a stronger emotional bonding which was relevant enough to make people choose Mountex rather than a competitive sport store in the future.