Title	ANDY WARHOL EDITION
Brand	THE ABSOLUT COMPANY / PERNOD RICARD
Product/Service	VODKA
Category	B02. TYPOGRAPHY
Entrant Company	FAMILY BUSINESS Stockholm, SWEDEN
Advertising Agency	FAMILY BUSINESS Stockholm, SWEDEN

Name	Company	Position
Mårten Knutsson	Family Business	Creative Director
John Lagerqvist	Family Business	Creative Director
Fredrik Lindquist	Family Business	Design
Felix Andersson	Family Business	Design
Anna/Karin Rosén	Family Business	Final Art
Martin Werner	Family Business	Account Director
Frederika Curry/Ohlson	Family Business	Account Manager
Elin Berg	The Absolut Company	Marketing Manager
Hedvig Corell	The Absolut Company	Marketing Manager
Magnus Bidestam	The Absolut Company	Director Trade Marketing
Nodjame Fouad	The Absolut Company	Director Communication Development
Mathias Westphal	The Absolut Company	Brand Director
Jonas Tåhlin	The Absolut Company	Vp Marketing

The Brief

Andy Warhol made more than 50 works featuring the Absolut bottle. He looked at all the details and made them his own. When doing the typography for the Andy Warhol edition bottle, the screen print that was once a print ad, ABSOLUT WARHOL, was our starting point. But to get the full typography, and the right expression for the word ”IMPORTED”, we had to look in the archives.

How the final design was conceived

When doing the typography for the Andy Warhol edition bottle, the screen print that was once a print ad, ABSOLUT WARHOL, was our starting point. But to get the full typography, and the right expression for the word ”IMPORTED”, we had to look in the archives.

Indication of how successful the outcome was in the market

Absolut Vodka Andy Warhol Edition was an instant success. It sold out in many outlets after less than one month, while the campaign is intended to run for three months. We made approximately four million bottles. They are sold in more than 100 countries, most often at the same price as a standard Absolut bottle.