| Title | GRILLOGRAPHY |
| Brand | RIMI |
| Product/Service | GROCERY STORES |
| Category |
B02. TYPOGRAPHY |
|
Entrant Company
|
ANTI Oslo, NORWAY
|
|
Advertising Agency
|
ANTI Oslo, NORWAY
|
Credits
| Erik Heisholt |
Anti Inc |
Executive Creative Director |
| Kjetil Wold |
Anti Inc |
Chief Creative Director |
| Jason Kinsella |
Anti Inc |
Associate Creative Director |
| Fredrik Melby |
Anti Inc |
Senior Graphic Designer |
| Mats Ottdal |
Anti Inc |
Associate Creative Director |
| Kjersti Brinch Lund |
Anti Inc |
Account Manager |
| Magnus Henriksen |
Anti Inc. |
Designer |
| Eivind Platou |
Handverk AS |
Creative Director |
| Erik Heisholt |
Anti Inc |
Copywriter |
Brief Explanation
The main challenge is Rimi´s position as the smaller fish in the pond in the norwegian market. We wanted to create awareness and pride internally in the Rimi organization, and to stand out in a relevant, playful and different way in our communication towards the consumer.
The Brief
Make sure we stand out for the 2014 BBQ-season. Competition over the BBQ-consumers attention is fierce. We are in a challenging position, with a smaller budget.
How the final design was conceived
Our own uniquely handcrafted typography. We carefully carved out each character in meat, vegetables, fruit and fish, and then simply grilled them to perfection.
Indication of how successful the outcome was in the market
Rimi´s best BBQ-season ever. Massive positive feedback and relevant trade press that put Rimi on the map. Built internal pride and motivation.