| Title | DATA EXCHANGE |
| Brand | DATA EXCHANGE |
| Product/Service | EDUCATIONAL PROJECT |
| Category |
B01. LOGO DESIGN |
|
Entrant Company
|
DEPOT WPF Moscow, RUSSIA
|
|
Advertising Agency
|
DEPOT WPF Moscow, RUSSIA
|
Credits
| Alexey Fadeev |
Depot WPF |
Creative Director |
| Alexandr Zagorsky |
Depot WPF |
Senior Art Director |
| Ekaterina Lavrova |
Depot WPF |
Copywriter |
Brief Explanation
To create new identity of the project that would reflect its mission in the target audience's language.
The Brief
Data Exchange's mission is inspiring people to share their knowledge and experience. In return they can get information from other members of the community on the subjects they are interested in. The project offers to cover an unlimited scope of topics and everyone can join the talks both as a listener and as a speaker. Target audience: young, progressive & active people.
How the final design was conceived
The logo shows us how the continuous process of data exchange is formed. The story develops in all kinds of media: posters, souvenirs, web.
Indication of how successful the outcome was in the market
The audience highly appreciated the new identity. The participants of Data Exchange events started actively posting about it in social networks, which they never had done before. The project founders organized a poll dedicated to the new identity and 95% of its participants claimed it suits to Data Exchange perfectly.