Title	LABEL GAP
Brand	CRIANZAS Y VIÑEDOS R. REVERTE
Product/Service	SPANISH PREMIUM WINE
Category	D02. DRINKS
Entrant Company	DEPOT WPF Moscow, RUSSIA
Advertising Agency	DEPOT WPF Moscow, RUSSIA

Name	Company	Position
Alexey Fadeev	Depot WPF	Creative Director
Alexandr Zagorsky	Depot WPF	Senior Art Director
Vadim Bryksin	Depot WPF	Illustrator
Julia Zhdanova	Depot WPF	Calligrapher
Ekaterina Lavrova	Depot WPF	Copywriter

Brief Explanation

The category of premium wines is overflowed with different products and a lot of common wines' producers also try to make their products premium-looking. For the consumer it appears to be difficult to make the right choice.

The Brief

To create packaging design for premium Spanish red wine produced by Crianzas y Viñedos R. Reverte, a Spanish luxury winery.

How the final design was conceived

We suggest to place the wine trademark not on the paper label as it's usually done, but to use the contra form between the labels. Moving the bottle front from the labels to the gap between them, we stressed that the content is more important than the form. However who said the form in this case don't need to be perfect?

Indication of how successful the outcome was in the market

The wine has just appeared in the stores, agreements with several distributors are signed. The first tests show that the consumers appreciate the new wine brand.