Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B03 ILLUSTRATION
INDEPENDENT LIVING
ULOBA / TAILORED PERSONAL ASSISTANTS SERVICE TO DISABLED INDIVIDUALS.
KITCHEN LEO BURNETT Oslo NORWAY
BUILDING A BETTER WORLD FOR OUR CHILDREN
ING / FINANCIAL SERVICES
JWT Amsterdam THE NETHERLANDS
WILDTATTOO
WWF RUSSIA / WWF RUSSIA
FRIENDS MOSCOW Moscow RUSSIA
911 REAR HORSEPOWER
PORSCHE (CHINA) MOTORS / 911
FRED & FARID GROUP Paris FRANCE
CLASSICAL BAND MERCHANDISE
SWISS YOUTH SYMPHONY ORCHESTRA / SWISS YOUTH SYMPHONY ORCHESTRA
FCB ZURICH SWITZERLAND
ONLY GODS THINK ONCE
HONDA MOTO / HONDA MOTO
DDB PARIS FRANCE
THE LAVAMAT 55-MONTH-CALENDAR
ELECTROLUX HAUSGERÄTE / AEG LAVAMAT
DDB GROUP GERMANY Berlin GERMANY
Silver
WHISTLES FOR WHISTLEBLOWERS
REPORTERS WITHOUT BORDERS GERMANY / WHISTLES FOR WHISTLEBLOWERS
DDB GROUP GERMANY Berlin GERMANY
MORESALMON
DE MORGEN / NEWSPAPER
BOONDOGGLE Leuven BELGIUM
SILENCE THE CITY
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Düsseldorf GERMANY
ANNUAL REPORT LRM
LRM NV / ANNUAL REPORT
ABSOLUUT Wijgmaal BELGIUM
B04 SOUND DESIGN
SOUNDTREE
BMW (SCHWEIZ) / BMW M4, M235I, X5, I3
SERVICEPLAN Munich GERMANY
SOUNDS LIKE A PLAN
CENTER PARCS / VACATION HOUSES
OGILVY & MATHER AMSTERDAM THE NETHERLANDS
SOUNDS FROM TORTURE
AMNESTY INTERNATIONAL PORTUGAL / STOP TORTURE
LEO BURNETT LISBOA PORTUGAL
Short List
C01 RETAIL
SUMMER LOVE
ARTEK AND LOKAL / FINNISH FURNITURE AND LIFESTYLE BRAND / DESIGN GALLERY
KUUDES KERROS Helsinki FINLAND
ADIDAS BATTLEPACK
ADIDAS / RETAIL DESIGN
FITCH London UNITED KINGDOM
THE TOMORROW PROJECT
THE PRINCE'S TRUST / TOMORROW'S STORE
CHI & PARTNERS London UNITED KINGDOM
LATIDO DEL CAMPO
ADIDAS / SAMBA PACK
CHEIL SPAIN Madrid SPAIN
C02 INSTALLATION AND ENVIROMENT BRAND EXPERIENCE
PAY PER LAUGH
TEATRENEU / PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
D ROSE JUMP STORE
ADIDAS / ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Silver
SMOK-INK
HUMANITAS HOSPITAL AND CANCER CENTER / SMOKING PREVENTION
TBWA\ITALIA Milan ITALY
THE MOVING WALL
BMW / BMWX4
SERVICEPLAN Munich GERMANY
RADWENDE (CHANGE YOUR CITY FOR CYCLISTS)
SCHOLZ & VOLKMER / BIKE LANE TRACKING
SCHOLZ & VOLKMER Wiesbaden GERMANY
MINI KIOSK
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
STROKES OF FREEDOM
VIARCO / VIARCO
MSTF PARTNERS Lisbon PORTUGAL
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR / DONATIONS
KOLLE REBBE Hamburg GERMANY
Bronze
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND / DIY STORE
JUNG von MATT Hamburg GERMANY
Silver
DILL - THE RESTAURANT
LIDL DISCOUNT SUPERMARKETS / SUPERMARKET
INGO Stockholm SWEDEN
Grand Prix
THE FERRIS WHEEL OF CAFÉ MAIASMOKK
KALEV MAIASMOKK / CAFÉ
IDENTITY Tallinn ESTONIA
ZERO GRAVITY FOOSBALL
SAMSUNG / GALAXY 11
CHEIL SPAIN Madrid SPAIN
FLASHBACK
BERLIN TOURISMUS & KONGRESS / THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Bronze
HAUS DER BERGE. VERTICAL WILDERNESS
BAYERISCHES STAATSMINISTERIUM FÜR UMWELT UND GESUNDHEIT / PERMANENT EXHIBITION
ATELIER BRÜCKNER Stuttgart GERMANY
MERCEDES ME CAFE MOSCOW
MERCEDES-BENZ RUS / MERCEDES ME CAFE
ARK CONNECT Moscow RUSSIA
C03 LIVE EVENTS
PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY / CANCER PREVENTION
VOLONTAIRE Stockholm SWEDEN
D ROSE JUMP STORE
ADIDAS / ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Bronze
MBOARD PROJECT
MERCEDES-BENZ / MERCEDES-BENZ
BBDO PORTUGAL Lisbon PORTUGAL
C04 WAYFINDING & SIGNAGE
GOOGLE OUTSIDE
GOOGLE UK / LOCATION BASED DIGITAL BILLBOARDS
R/GA London UNITED KINGDOM
Short List
C05 POINT OF SALE
CHARLES DICKENS
KELLOGG'S / RICE KRISPIE SQUARES
LEO BURNETT LONDON UNITED KINGDOM
DR JOHNSON
KELLOGG'S / RICE KRISPIE SQUARES
LEO BURNETT LONDON UNITED KINGDOM
VICTOR HUGO
KELLOGG'S / RICE KRISPIE SQUARES
LEO BURNETT LONDON UNITED KINGDOM
MAGIC TAPE
SCOTCH / 3M / SCOTCH MAGIC TAPE
KOLLE REBBE Hamburg GERMANY
Silver
DECODICONS
LANGENSCHEIDT & CO. / LANGENSCHEIDT TRANSLATION DICTIONARIES
GREY DUSSELDORF GERMANY
ADIDAS HARRODS
ADIDAS / RETAIL DESIGN | POS
FITCH London UNITED KINGDOM
THE TOMORROW PROJECT
THE PRINCE'S TRUST / TOMORROW'S STORE
CHI & PARTNERS London UNITED KINGDOM
D01 FOODS
A REDISCOVERED PHOTOGRAPHY TECHNIQUE FOR REDISCOVERED INGREDIENTS
RESTAURANT STEIRERECK / TAKE AWAY GOURMET DISHES
WIEN NORD Vienna AUSTRIA
AL MARKET PRIVATE LABEL
AZERSUN / PRIVATE LABEL RANGE
TOMATDESIGN Moscow RUSSIA
SWEET DREAMS
MOKARICO CAFFÈ FIRENZE - FEINKOST KÄFER / MOKARICO
SERVICEPLAN Munich GERMANY
HUMANA MILKMONSTERS
HUMANA ITALIA / HUMANA LATTE DI CRESCITA
SERVICEPLAN Munich GERMANY
SUNFEEL
GAMMA PLUS / CANNED GOODS
OTVETDESIGN St. Petersburg RUSSIA
DIVINO
ICE ITALY / FROZEN GELATO DESSERT
LEWIS MOBERLY London UNITED KINGDOM