| Title | JOB BOT |
| Brand | SWEDISH ARMED FORCES |
| Product/Service | RECRUITMENT |
| Category |
A04. AMBIENT MEDIA: LARGE SCALE |
|
Entrant Company
|
DDB STOCKHOLM, SWEDEN
|
|
Advertising Agency
|
DDB STOCKHOLM, SWEDEN
|
|
Production Company
|
ACNE DIGITAL Stockholm, SWEDEN
|
|
Production Company 2
|
ATOMGRUPPEN Stockholm, SWEDEN
|
Credits
| Magnus Jakobsson |
DDB Stockholm |
Senior Copywriter |
| Fredrik Simonsson |
Ddb Stockholm |
Senior Art Director |
| Jon Dranger |
Ddb Stockholm |
Head Of Digital |
| Jacob Sandström |
Ddb Stockholm |
Business Director |
| Sandra Bergman |
Ddb Stockholm |
Account Director |
| Camilla Ryttare |
Ddb Stockholm |
Account Manager |
| Elisabet Halming |
Ddb Stockholm |
Digital Producer |
| Cornelia Wangel |
DDB Stockholm |
Planner |
| Jerker Fagerström |
DDB Stockholm |
Creative Director |
| Annika Ivner |
Swedish Armed Forces |
Account Manager |
| Robert Forss |
Swedish Armed Forces |
Head Of Marketing |
The Brief
The unemployment rates in Sweden are rising. Few people know that the Swedish Armed Forces
can offer you a real job, almost immediately, if you have the right skills, that is. That´s why we built
machines that tested these relevant skills and placed them in the official Swedish
unemployment-offices; Arbetsformedlingen. For once, playing a game of skills could land you a
joboffer on the spot.
Creative Execution
Unemployment offices aren´t usually the most entertaining places you can set your foot in. The
opposite, actually. To place a colourful installment that gives you both entertainment and a
possibly lifechanging challenge in an office like that creates a natural pull when it comes to get
people interested in trying it out.
Describe the creative solution to the brief/objective.
The unemployment rates in Sweden are rising. Few people know that the Swedish Armed Forces
can offer you a real job, almost immediately, if you have the right skills, that is. That´s why we built
machines that tested these relevant skills and placed them in the official Swedish
unemployment-offices; Arbetsformedlingen. For once, playing a game of skills could land you a
joboffer on the spot. The campaign is ongoing.
Results
The campaign is still ongoing, but to this day over 5650 applicants applied for a job as a direct
result of our overall campaign promoting this. That means that we already reached the goals for
2014, which by all means, is a huge success in itself.