| Title | VW TAPEMAILING |
| Brand | VOLKSWAGEN |
| Product/Service | VOLKSWAGEN CLASSIC PARTS |
| Category |
C02. CARS & AUTOMOTIVE SERVICES |
|
Entrant Company
|
DDB GERMANY DÜSSELDORF, GERMANY
|
|
Advertising Agency
|
DDB GERMANY DÜSSELDORF, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group Gmbh |
Cco |
| Dennis May |
DDB Group Gmbh |
Managing Director Creative |
| Holger Schermann |
DDB Group Gmbh |
Creative Director |
| Jan Propach |
DDB Group Gmbh |
Creative Director |
| Maya Brenner |
DDB Group Gmbh |
Art Director |
| Dominika Zajac |
DDB Group Gmbh |
Art Director |
| Tobias Hecking |
DDB Group Gmbh |
Copywriter |
| Tim Jüngling |
DDB Group Gmbh |
Account Manager |
| Mike Reinhold |
DDB Group Gmbh |
Agency Producer |
| Timo Kockmeyer |
Studio Funk |
Sound Editor |
The Brief
Classic Volkswagen’s stay the way they are thanks to Volkswagen Classic Parts’ service.
A fact, we needed to bring back into existing customers’ minds.
Creative Execution
Our method of reaching out did not only allude to the way of listening to audio-content in the car back then, but it was also proof for Volkswagen’s quality: When even the cassette deck is still working, the car should be, too.
Also, every detail of all packaging materials and the cassette itself were designed like in the time, when the cars of Volkswagen Classic Parts’ customers were built.
Describe the creative solution to the brief/objective.
We kept true to the time our customers’ cars originate from. And produced a radio commercial. One that we didn’t broadcast via the airwaves – we sent it via mail. On a cassette.
Results
The response of vintage Volkswagen lovers was very positive.
It was showcased and discussed on bulletin boards dedicated to historic cars. And even though car fans are usually very competitive, the fans of other brands fell in love with the idea.