CALL CENTER RECRUITMENT TOOL
| Title | CALL CENTER RECRUITMENT TOOL |
| Brand | RANDSTAD |
| Product/Service | INTERIM COMPANY |
| Category |
C05. FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES |
|
Entrant Company
|
PUBLICIS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
PUBLICIS BRUSSELS, BELGIUM
|
Credits
| Tom Berth/Geert De Rocker/Paul Servaes |
Publicis Brussels |
Creative Directors |
| Wim Corremans |
Publicis Brussels |
Copywriter |
| Sophie De Plecker |
Publicis Brussels |
Art Director |
| Christophe Vantricht |
Publicis Brussels |
Designer |
| Florence De Lophem |
Publicis Brussels |
Account Manager |
| Sylvia Van Den Hurk |
Publicis Brussels |
Account Director |
|
Bureau 347 |
Digital Advising |
|
Bureau 347 |
Screen Design |
|
Bureau 347 |
Production |
|
Farmboy |
Film Production |
The Brief
Companies urgently want to improve
their contact center services, but qualified call center
employees are hard to find.
Result: they’re understaffed, have endless waiting
queues and unengaged operators with annoying
voices offering a very poor first-call satisfaction rate.
Briefing: Prove the efficiency of Randstad Professionals
in finding new qualified call center employees to
business clients and prospects.
Creative Execution
Randstad Professionals’ clients
and prospects in need of new employees are invited
by e-mailing to discover the abundance of candidates,
their voices and skills.
Describe the creative solution to the brief/objective.
The Randstad call center recruitment tool,
a platform which invites candidates to immediately
record their spoken application and to submit it to the
Randstad Voice Gallery.
Results
This e-mail invite towards HR-managers had an
incredible 50% click through rate. 30% actively digged
into the voices and skills of more than 100 very sought after
candidates. So maybe next time you call a contact
center, you’ll be helped by the pleasant voice of one of
our applicants.