Title	FLASHBACK
Brand	BERLIN TOURISMUS & KONGRESS
Product/Service	THE VISITBERLIN MUSEUM PASS
Category	C04. TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
Entrant Company	BBDO BERLIN, GERMANY
Advertising Agency	BBDO BERLIN, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Germany Gmbh	Chief Creative Officer
David Mously/Jan Harbeck	BBDO Berlin Gmbh	Creative Managing Directors
Max Millies/Marius Lohmann	BBDO Berlin Gmbh	Creative Directors
Nina Mendez/Christopher Brinkmann	BBDO Berlin Gmbh	Art Directors
Fabian Ruether	BBDO Berlin Gmbh	Junior Art Director
Max Millies/Lars Baldermann	BBDO Berlin Gmbh	Copywriters
Franzis Heusel	BBDO Berlin Gmbh	Managing Director
Mark Andree	BBDO Berlin Gmbh	Client Service Director
Maike Schröder	BBDO Berlin Gmbh	Group Account Director
Rebecca Sander	BBDO Berlin Gmbh	Junior Account Manager
Alexander Geier	BBDO Berlin Gmbh	Agency Producer
Steffen Gentis	BBDO Germany Gmbh	Chief Production Officer
Maya Iseli	BBDO Berlin Gmbh	Art Buyer
Maximilian Duwe		Production/Producer/Director/Editor
Egon Riedel		Music/Sound Design
Jan Single		Voice Over
Frank Restle		Director Of Photography
	Studio Funk Berlin	Audio Production Company
Nadine Dyballa		Producer

The Brief

Create awareness for the city's museums by getting tourists interested in the fascinating history of the Berlin Wall.

Creative Execution

We let photographing tourists discover the exciting history of the former border by themselves. Thereby awakening their curiosity for Berlin's historic past and inviting them to find out more in the city's many museums.

Describe the creative solution to the brief/objective.

A surprising technology turned the last remaining sections of the wall into projection surfaces. The projections were invisible to the human eye. Only through the flash of cameras, historical images appeared on the tourist's fotos.

Results

Tourists from all over the world got stunning photographic souvenirs, many of which were uploaded on social networks like Facebook, twitter and Instagram. visitBerlin got a lot of attention and Berlin’s museums got a significant increase of visitors (+13.6 % sold museum passes in January 2014).