Title | VITTEL REFRESH CAP |
Brand | VITTEL - NESTLÉ WATERS |
Product/Service | VITTEL |
Category |
A03. AMBIENT MEDIA: SMALL SCALE (INCL. PREMIUMS & GIVEAWAYS) |
Entrant Company
|
OGILVY FRANCE Paris, FRANCE
|
Advertising Agency
|
OGILVY FRANCE Paris, FRANCE
|
Credits
Chris Garbutt |
Ogilvy Paris |
Chief Creative Officer |
Frederic Levron |
Ogilvy Paris |
Creative Director |
David Martinangelus |
Ogilvy Paris |
Copywriter |
Chris Rowson |
Ogilvy Paris |
Art Director |
Bastien Baumann |
Ogilvy Paris |
Art Director |
Jeremy Bouchet |
Ogilvy Paris |
Art Director |
Olivier Brechon |
Ogilvy Paris |
Art Director |
Marie Cécile Pelle Lancien |
Nestlé Waters |
Marketing Director |
Guillaume Gachet |
Nestlé Waters |
Brand Manager |
Benoit De Fleurian |
Ogilvy Paris |
Head Of Integrated |
Myriam Nouicer |
Ogilvy Paris |
Account Supervisor |
François Phan |
Ogilvy Paris |
Project Manager |
Laure Bayle |
Ogilvy Paris |
Head Agency Producer |
Diane De Bretteville |
Ogilvy Paris |
Agency Producer |
Linda Belkadi |
|
Producer |
|
Ova Design |
Product Design |
|
Le Comptoir Du Son Et Des Images |
Music Production |
The Brief
People know they have to drink more and have the intention to do so but they just forget. Despite
all the messages from brands or the government to push them to drink water, 80% of the
population still doesn't drink enough water to be properly hydrated because they just simply
forget.
The brief: how to prompt French people to drink more water and promote Vittel as a partner for a
healthier life through a surprising and original idea?
Creative Execution
When a mineral water brand starts to design vitality accessories, it brings a new role for brands in
their categories. More than products, Vittel brand is now launching a true customized service to
inspire its consumers, and concretely help them address the source of their issue in a simple and
never-done-before way.
Describe the creative solution to the brief/objective.
We found an original, not conscionable and irresistible way to remind people 'I have to drink a
glass a water' with our refresh cap. The refresh cap pops up a Vittel flag every hour and gently
reminds you to drink. A strong and simple idea that people would talk about.
Results
When a mineral water brand starts to design vitality accessories, it brings a new role for brands in
their categories. More than products, Vittel brand is now launching a true customized service to
inspire its consumers, and concretely help them address the source of their issue in a simple and
never-done-before way.
Thanks to the success of this program, Vittel is now studying to expand this idea to several other
markets and to launch a massive media plan around it.