| Title | WWF PETS4PETS PROJECT |
| Brand | WWF ITALY |
| Product/Service | WWF |
| Category |
C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
|
Entrant Company
|
LEO BURNETT Milan, ITALY
|
|
Advertising Agency
|
LEO BURNETT Milan, ITALY
|
|
Production Company
|
MOVIE MAGIC INTERNATIONAL Milan, ITALY
|
Credits
| Francesco Bozza/Alessandro Antonini |
LEO BURNETT CO. MILAN ITALY |
Executive Creative Director |
| Andrea Marzagalli |
LEO BURNETT CO. MILAN ITALY |
Associate Creative Director |
| Andrea Stanich |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
| Sergio Spaccavento |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
| Paolo Boccardi |
LEO BURNETT CO. MILAN ITALY |
Digital Creative Director |
| Alice Jasmine Crippa |
LEO BURNETT CO. MILAN ITALY |
Copywriter |
| Serena Micieli |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
| Silvia Savoia |
LEO BURNETT CO. MILAN ITALY |
Creative Team |
The Brief
We went directly to an existing target in order to embrace a much wider audience.
Creative Execution
For the first time our target was involved in creating its own campaign.
Describe the creative solution to the brief/objective.
The idea was to involve our target making them the creative directors of the campaign they should have received.
Results
The campaign reached a 500.000€ of media value with a 2.4 milion of audience.
What was planned to reach only 80 kids went all over the world and on the major italian news channel.