CLASSICAL BAND MERCHANDISE
| Title | CLASSICAL BAND MERCHANDISE |
| Brand | SWISS YOUTH SYMPHONY ORCHESTRA |
| Product/Service | SWISS YOUTH SYMPHONY ORCHESTRA |
| Category |
B02. BEST LOW BUDGET CAMPAIGN |
|
Entrant Company
|
FCB ZURICH, SWITZERLAND
|
|
Advertising Agency
|
FCB ZURICH, SWITZERLAND
|
Credits
| Dennis Lück |
FCB Zürich |
Executive Creative Director |
| Fabienne Arnold |
FCB Zürich |
Copywriter |
| Clara Garnier |
FCB Zürich |
Copywriter |
| Maximilian Kortmann |
FCB Zürich |
Copywriter |
| Christoff Strukamp |
FCB Zürich |
Art Director |
| Marcin Baba |
FCB Zürich |
Art Director |
| Dyane Gremaud |
FCB Zürich |
Art Director |
| Cinthia Stettler |
FCB Zürich |
Art Director |
| Elgee David Wee |
FCB Zürich |
Art Director |
| Amadeus Waltenspühl |
|
Illustrator |
| Richard Phipps |
|
Illustrator |
| Andreas Preis |
|
Illustrator |
| Vince Ray |
Gordei Illustrations |
Illustrator |
The Brief
The original brief was to develop merchandise that can be sold at shows of the Swiss Youth Symphony Orchestra. Secondly, it should be something that appeals to young people.
Creative Execution
A new collection of “band merchandise” was created for classical composers and their musical pieces. These items featured a tailor-made design depicting an iconic scene of the piece or the mood the music gives to the audience.
Describe the creative solution to the brief/objective.
Young people show their love for their favourite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool.
Results
Everybody embraced the new merchandise. All 3,000 T-shirts, 5,000 stickers, 1,500 patches and 500 hats were sold out after two shows. The income was used to finance a musical excursion for the 100-people-strong orchestra. A second series is now in production.