Winners & Shortlists


Short List
Entrant Company SERVICEPLAN Munich, GERMANY
Advertising Agency SERVICEPLAN Munich, GERMANY
Production Company LIGA_01 COMPUTERFILM Munich, GERMANY
Name Company Position
Alexander Schill Serviceplan Chief Creative Officer
Matthias Harbeck Serviceplan Executive Creative Director
Till Diestel Serviceplan Executive Creative Director
Marcell Francke Serviceplan Creative Director
Lorenz Langgartner Serviceplan Copywriter
Franz Roeppischer Serviceplan Art Director/Screendesign
Tobias Pieper Serviceplan Account Director
Frank Graefe Eat/Sleep/Design Gmbh Illustrator
Philipp Schmidt Freelancer Programmer
Sarah Neuner LIGA 01 Producer
Philipp Feit German Wahnsinn Sound Design
Constantin Von Zitzewitz Freelancer 3d/Motion Design
Sven Wellbrock Freelancer 3d
Johannes Peter Freelancer 3d
Florian Dehmel Freelancer 3d
Gabriel Doell Serviceplan Junior Copywriter
Andreas Heuschneider Serviceplan Junior Art Director

The Brief

BytroLabs is a game developing startup from Germany, producing innovative browser games for more than 5 Mio. players worldwide. To expand their business, they were looking for new partners. For that purpose, they asked us to find a way to approach and engage relevant contacts in the most creative and surprising way. Generating conversations, pitch invitations and new business opportunities.

Creative Execution

We just made use of our own existing resources: Our game developing and programming skills, business data and creative thinking. By combining these into the first business report in the form of a game, we let the target audience experience our product and our business at the same time and first hand. The perfect solution to showcase our company in a personal way.

Describe the creative solution to the brief/objective.

We let potential partners experience BytroLabs’ game developing skills and business skills at the same time: With the first business report which is also a game. Written in such a way that everybody could easily read it. But: it also worked as program code for a game. When you changed the file extension from .txt to .html, the business data became programming parameters for a game. So you could read the data, but also play it. Continuing the conversation through a direct contact form in the end. We hoped to get above average responses, generate conversations and establish relationships.


The Business Report Game was sent out to more than 500 contacts worldwide: Potential partners, journalists, bloggers and industry opinion leaders. Within a week, we received more than 300 replies, with a total response rate of 94%. The responses were overwhelmingly positive and led to ongoing conversations and personal invitations. Among the many new business relationships generated from the Business Report Game, the most significant is with Swedish digital entertainment company „Stillfront Group“, with which Bytro has now merged „to become one of Europe’s leading cross platform providers of digital entertainment.“