Winners & Shortlists


Entrant Company VOSKHOD Yekaterinburg, RUSSIA
Advertising Agency VOSKHOD Yekaterinburg, RUSSIA
Name Company Position
Andrey Gubaydullin Voskhod Creative Director
Darya Ovechkina Voskhod Copywriter
Anton Rozhin Voskhod Copywriter
Vladislav Derevyannikh Voskhod Art Director
Evgeniya Surovtseva Voskhod Designer
Kirill Ratman Voskhod Designer
Dmitry Donik Voskhod Supervisor
Nikita Beryozkin Voskhod Supervisor
Lyubov Makovskaya Painter
The Jukebox Blues Band Music Artists
Primavera Music Artists
Gypsy Trio Romanouche Music Artists
Lyudmila Makarova Dancer
Anton Mayantsev And Anzhelika Nevtyra Dancers
Vladimir Opalov Street/Artist
Alexey Oparyshev Street/Artist
Andrey Bezborodov Painter
Elena Kurash Painter

The Brief

When UNO the first author's cuisine restaurant opened in Tyumen, it needed promotion badly. Because none in Tyumen knew what author's cuisine was. A relatively low budget was another one challenge for us. We had about 15 000 euro in the whole (including the cost of creative service and media budget). We decided to show people that author’s dishes are similar to works of art and to turn the opening into a real art project.

Creative Execution

All the masterpieces created on the opening day became spectacular advertising and decorated the city streets and radio air.

Describe the creative solution to the brief/objective.

The city's most famous artists received very unusual invitations. To attend the opening they needed to create small pieces of art. On the opening day the restaurant was completely full. At the heart of the art project there was an experiment. Our guests shared their gastronomical impressions through works of art: paintings, music pieces and dances.


As a result more than 300 mass media spotlighted the opening. We received 54 000 euro worth of earned-media coverage. The restaurant got hundreds of positive reviews. And Tyumen had a major artistic event and the most creative advertising in the history of the city.