| Title | EATSPIRATIONS |
| Brand | UNO RESTAURANT |
| Product/Service | UNO RESTAURANT |
| Category |
B02. BEST LOW BUDGET CAMPAIGN |
|
Entrant Company
|
VOSKHOD Yekaterinburg, RUSSIA
|
|
Advertising Agency
|
VOSKHOD Yekaterinburg, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
Creative Director |
| Darya Ovechkina |
Voskhod |
Copywriter |
| Anton Rozhin |
Voskhod |
Copywriter |
| Vladislav Derevyannikh |
Voskhod |
Art Director |
| Evgeniya Surovtseva |
Voskhod |
Designer |
| Kirill Ratman |
Voskhod |
Designer |
| Dmitry Donik |
Voskhod |
Supervisor |
| Nikita Beryozkin |
Voskhod |
Supervisor |
| Lyubov Makovskaya |
|
Painter |
| The Jukebox Blues Band |
|
Music Artists |
| Primavera |
|
Music Artists |
| Gypsy Trio Romanouche |
|
Music Artists |
| Lyudmila Makarova |
|
Dancer |
| Anton Mayantsev And Anzhelika Nevtyra |
|
Dancers |
| Vladimir Opalov |
|
Street/Artist |
| Alexey Oparyshev |
|
Street/Artist |
| Andrey Bezborodov |
|
Painter |
| Elena Kurash |
|
Painter |
The Brief
When UNO the first author's cuisine restaurant opened in Tyumen, it needed promotion badly. Because none in Tyumen knew what author's cuisine was.
A relatively low budget was another one challenge for us. We had about 15 000 euro in the whole (including the cost of creative service and media budget).
We decided to show people that author’s dishes are similar to works of art and to turn the opening into a real art project.
Creative Execution
All the masterpieces created on the opening day became spectacular advertising and decorated the city streets and radio air.
Describe the creative solution to the brief/objective.
The city's most famous artists received very unusual invitations. To attend the opening they needed to create small pieces of art.
On the opening day the restaurant was completely full. At the heart of the art project there was an experiment.
Our guests shared their gastronomical impressions through works of art: paintings, music pieces and dances.
Results
As a result more than 300 mass media spotlighted the opening.
We received 54 000 euro worth of earned-media coverage.
The restaurant got hundreds of positive reviews.
And Tyumen had a major artistic event and the most creative advertising in the history of the city.