| Title | FIRST MOBILE AID |
| Brand | KYIVSTAR |
| Product/Service | MOBILE APP |
| Category |
C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
|
Entrant Company
|
GRAPE UKRAINE Kiev, UKRAINE
|
|
Media Agency
|
GRAPE UKRAINE Kiev, UKRAINE
|
Credits
| Iurii Gladkyi |
GRAPE UKRAINE |
Ceo |
| Oksana Bogdanova |
GRAPE UKRAINE |
Account Director |
| Oleksii Morozov |
GRAPE UKRAINE |
Creative Director |
| Stepan Barkholenko |
GRAPE UKRAINE |
Creator |
| Ilya Gladko |
GRAPE UKRAINE |
Designer/Creator |
| Yuriy Khomovskyy |
GRAPE UKRAINE |
Motion Designer |
| Arkadiy Pasechnik |
GRAPE UKRAINE |
Video Art Director |
| Elena Salivon |
GRAPE UKRAINE |
Production Director |
| Daniel Malukha |
GRAPE UKRAINE |
Social Media Planner |
| Oleksandra Alokhina |
GRAPE UKRAINE |
Copywriter |
| Vladimir Boyko |
GRAPE UKRAINE |
Developer |
| Maksim Morokko |
GRAPE UKRAINE |
Developer |
| Igor Dorogokuplia |
GRAPE UKRAINE |
Developer |
| Yvgen Troshchiy |
GRAPE UKRAINE |
Developer |
| Dmytro Ivanov |
GRAPE UKRAINE |
Developer |
The Brief
The target audience of the project was all users of gadgets based on Android and iOS. The App became free and available for users of all mobile operators in all countries. The application was available in Ukrainian, Russian and English languages.
Challenge: to show social position and support Ukrainians during the hard times .
Objectives:
To satisfy current information demand about first aid by video, audio and content of lessons .
To help people find their way in an emergency by pressing the call for an ambulance and the definition of humans geolocation.
To enable quick access to medical establishments.
Creative Execution
The need to make first aid information available to everyone forced us to look for communication channels that would be ready to everyone hands. That’s why the national Ukraine operator Kyivstar decided tomake a mobile app “First Mobile Aid”, which immediately took the top position among mobile applications.
Mobile app is the most relevant project for a mobile operator to convey information to consumers in a convenient form.
Our application served as a textbook, a medical encyclopedia and as a communication and geolocation tool at the same time.
Describe the creative solution to the brief/objective.
In an emergency even basic, but correct knowledge of first aid could save the life . With Kyivstar all necessary knowledge will always be on hand.
Results
#1 in the category «medical» in Ukrainian App Store
# 19 among all mobile applications in Ukraine.
More than 20 000 downloads since April 2014.
Rating 4,6 in the Google Play Market.