Winners & Shortlists


Entrant Company HEIMAT Berlin, GERMANY
Advertising Agency HEIMAT Berlin, GERMANY
Production Company PUMPKIN FILM Zürich, SWITZERLAND
Production Company 2 ACNE Berlin, GERMANY
Name Company Position
Davide Pincin Swisscom Head Of Marketing Communication Res
Olivier Stähli Swisscom Head Of Marketing Communication Wireless
Nathalie Maibach Swisscom Communication Manager Wireless
Philip Gasser Swisscom Online Communikations/Manager
Simon Schütz/Panajot Jelev Swisscom Social Media Manager
Marietta Werder Swisscom Public Relations
Guido Heffels Heimat/Berlin Cco/Founder
Ole Vinck/Michael Schachtner Heimat/Berlin Creative Director
Malte Bülskämper Heimat/Berlin Copywriter
Lucas Schneider Heimat/Berlin Art Director
Fabian Rössler Heimat/Berlin Junior Copywriter
Christina Müller Heimat/Berlin Account Director
Alexander Münzer Heimat/Berlin Agency Producer
Sonja Brand Pumpkin Film Executive Producer
Stefanie Brand Pumpkin Film Producer
Kai Sehr Pumpkin Film Director
Björn Knechtel Pumpkin Film Camera
Simon Gstöttmayr/Daniel Kladiva Pumpkin Film Editor
Brian D. Yessian/Michael J. Yessian/Ingmar Rehberg Pumpkin Film Music Composer
Andrej Krause Pumpkin Film Executive Producer

The Brief

Brief: In May 2014 Swisscom and Samsung joined forces to launch the new Samsung Galaxy S5 in Switzerland. The task was to create buzz around the new smartphone and use earned media to reach the masses and attract existing as well as new customers. Strategy: We created a campaign based on one of the key features of the Samsung Galaxy S5: a built-in heart rate sensor. We got our audience to engage and interact with the new Samsung Galaxy S5 by inviting them to test the new heart rate function at a unique event: The S5 Pulse Challenge.

Creative Execution

We focussed on a key feature of the Samsung Galaxy S5: the built-in heart rate sensor. A feature that is a world’s first and made our event absolutely unique. We built an interactive experience that no other smartphone could deliver and found an entertaining way to not only promote this feature but make the event an unforgettable adventure for everyone who participated. A documentary film landed on Youtube and went viral within a few days. It circulated through online blogs helping the campaign to spread around the world and making many more hearts beat faster for the Samsung Galaxy S5.

Describe the creative solution to the brief/objective.

The Samsung Galaxy S5 is the world’s first smartphone that can measure your pulse with an integrated heart rate sensor.. We launched the new S5 in Switzerland by creating the ultimate challenge: Keep your heart rate under 100 bpm to win the S5. The contestants were thrown into the most unnerving and terrifying experiment to see how much they could take. Who is able to keep their heart rate stable whilst facing the scariest situations – and who will crack? A webpage invited the bravest Swiss people to test this new feature at a unique event: The S5 Pulse Challenge.


1,4 million views of event live stream over 400.000 clicks on youtube 3,18 million unique clients over 9 million ad media contacts plus 4,375 million ad impressions on facebook one in every three Swiss people reached view-through rate was 78% average viewtime amounted to 1:45 min. S5 reached „Bestseller“ status in Swisscom stores