| Title | PEUGEOT DIGIBOARD |
| Brand | PEUGEOT SLOVAKIA |
| Product/Service | AUTOMOTIVE |
| Category |
A04. AMBIENT MEDIA: LARGE SCALE |
|
Entrant Company
|
ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
|
|
Advertising Agency
|
ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
|
Credits
| Peter Darovec |
|
Creative Director |
| Brano Bezak |
Istropolitana Ogilvy |
Creative Director |
| Barbora Mataseje |
Istropolitana Ogilvy |
Art Director |
| Martin Toman |
Istropolitana Ogilvy |
Art Director |
| Miro Masar |
Istropolitana Ogilvy |
Copywriter |
The Brief
The brief was simple – to convince the drivers of other car brands to come to Peugeot showroom and try the new Peugeot 308. So we targeted specific car brands and models.
Creative Execution
The execution was relevant because of the precisely targeted audience, position of the digiboard, which was close to the showroom and because of the innovative and personal approach to drivers.
Describe the creative solution to the brief/objective.
Direct communication to precisely targeted audience by the means of interactive outdoor medium:
We targeted cars on a highway in Bratislava, Slovakia and projected licence plates of those selected cars on a digital billboard in order to drive the attention of drivers. Desired outcome was to invite people for a test drive and to introduce the new Peugeot 308 as an alternative to their own cars.
Results
In just two hours of delivering personalized content on digiboard to audience, the closest showroom had twenty new visitors interested in a test drive of the new Peugeot 308.