Title	AGENTUR DONATION MAILING
Brand	AGENTUR AM FLUGHAFEN
Product/Service	CUSTOMER ACQUISITION
Category	B01. ACQUISITION & RETENTION
Entrant Company	AGENTUR AM FLUGHAFEN Altenrhein, SWITZERLAND
Advertising Agency	AGENTUR AM FLUGHAFEN Altenrhein, SWITZERLAND

Name	Company	Position
René Eugster	Agentur Am Flughafen AG	Creative Director
Dominique Rutishauser	Agentur Am Flughafen AG	Art Director
Miriam Egli	Agentur Am Flughafen AG	Account Director
Valeria Hörler	Agentur Am Flughafen AG	Graphic Designer

The Brief

Although Agentur am Flughafen has been one of the most successful Swiss dialog marketing agencies over the past 20 years, it has rarely been able to count nonprofit organizations among its customers. A targeted acquisition mailing was created in an attempt to remedy this situation.

Creative Execution

Although Agentur am Flughafen has been one of the most successful Swiss dialog marketing agencies over the past 20 years, it has rarely been able to count nonprofit organizations among its customers. A targeted acquisition mailing was created in an attempt to remedy this situation. Although Agentur am Flughafen has been one of the most successful Swiss dialog marketing agencies over the past 20 years, it has rarely been able to count nonprofit organizations among its customers. A targeted acquisition mailing was created in an attempt to remedy this situation.

Describe the creative solution to the brief/objective.

Although Agentur am Flughafen has been one of the most successful Swiss dialog marketing agencies over the past 20 years, it has rarely been able to count nonprofit organizations among its customers. A targeted acquisition mailing was created in an attempt to remedy this situation.

Results

The attention-grabbing mailing caused a sensation and resulted in a 15% response rate. In addition to a few personal interview appointments, Agentur am Flughafen received an invitation to pitch a proposal to an NGO with one of the largest budgets in Switzerland, as well as its first direct commission.