| Title | THE SNAPCHAT PITCH |
| Brand | DDB OSLO |
| Product/Service | DDB OSLO |
| Category |
C07. CORPORATE IMAGE & INFORMATION |
|
Entrant Company
|
DDB OSLO, NORWAY
|
|
Advertising Agency
|
DDB OSLO, NORWAY
|
Credits
| Eirik Sørensen |
DDB Oslo |
Creative Director |
| Finn Knudsen |
DDB Oslo |
Creative Director |
| Even Moseng |
DDB Oslo |
Creative |
| Petter Gulli |
DDB Oslo |
Planning Director |
| Sondre Hårstad |
DDB Oslo |
Illustrator |
| Torstein Raabye Haugen |
DDB Oslo |
Web Designer |
| Andreas Rustad |
DDB Oslo |
Animation |
| Per Øyvind Weum |
DDB Oslo |
Animation |
| Anniken Hallan |
DDB Oslo |
Project Manager |
| Carina Llado |
DDB Oslo |
Project Manager |
| Venke Lund |
DDB Oslo |
Project Manager |
| Cyril Boije |
DDB Oslod |
Agency Producer |
| Verdens Sterkeste Mann |
Verdens Sterkeste Mann |
Audio |
The Brief
The Objective: Promote DDB Oslo and get in touch with the best young creative talent.
The target audience: We wanted to get in touch with young creatives who both think in- and live in the digital world. And to do so, we turned to Snapchat and launched a world’s first student contest on the social platform.
Creative Execution
We wanted to get in touch with young creatives who both think in- and live in the digital world. So we figured Snapchat would be a very relevant medium to find them.
In the ad business, there is nothing more beautiful than an idea so pure, simple and powerful that it can be explained in a sentence. And Snapchat gave us the opportunity to put that thesis to the ultimate test.
Describe the creative solution to the brief/objective.
Based on the insight that great ideas can be explained in a sentence, the students were invited to pitch us their ideas in less than 10 seconds on Snapchat.
The Creative Department at DDB would watch every single pitch - and if your idea were truly great, we’d fly you to Oslo for an interview.
An invitation-video was published on YouTube and Vimeo, and an online PR strategy targeted relevant advertising-, design, tech-, and pr blogs and websites.
The young creatives were asked to respond by pitching us their ideas on Snapchat. The participants could also join our dedicated page on Facebook.
Results
The Snapchat Pitch got massive attention in relevant media world wide. (hundreds of blogs and tweets - including Mashable, Contagious, Adweek, PSFK, The Inspiration + hundreds of blogs and tweets).
This resulted in over 700 ideas from young creative talents.
The invitation films were watched over 50.000 times on YouTube and Vimeo, and the Facebook page gained over 750 followers - a valuable group of people we can stay in touch with.
And the winner, @freddywoo has already been in Oslo for his interview.