Winners & Shortlists

MUSICAL VISITING CARD

TitleMUSICAL VISITING CARD
BrandMUZZONE
Product/ServiceMUSICAL INSTRUMENT SHOP
Category A03. AMBIENT MEDIA: SMALL SCALE (INCL. PREMIUMS & GIVEAWAYS)
Entrant Company TDI GROUP RUSSIA Moscow, RUSSIA
Advertising Agency TDI GROUP RUSSIA Moscow, RUSSIA
Credits
Name Company Position
Alexandr Zazheko TDI Group Russia Creative Director
Sergey Laputs TDI Group Russia Senior Copywriter

The Brief

We received an order from MuzZone, a musical instruments shop, for a promotion with a minimal budget. Our objectives were complicated by the fact that the musicians - the target audience of the music store - a pretty specific audience. It's quite difficult to interest them with something and to attract their attention. But how to attract attention and made them keep such useless (to the first sight) thing as a business card?

Creative Execution

We created the world’s first musical business cards capable of playing the legendary melodies by Queen, Nirvana and Deep Purple. This kind of business card was not only a business card for our target audience, they received not only business card but also a musical instrument.

Describe the creative solution to the brief/objective.

Idea: To create a visiting card that would be valuable for musicians and so worthy that it would be a pity indeed to lose it. We created the world’s first musical business cards capable of playing the legendary melodies by Queen, Nirvana and Deep Purple. For this purpose the cards were covered with special marks providing a certain consequence of notes. By following simple instructions one can play the corresponding melody. Musical business cards were distributed among the shop’s visitors and musicians and in one of the key rock bars during musical event Cover King (as a self-sufficient promo tool).

Results

The musical business cards sparked huge interest among visitors, musicians and their friends. The cards were snapped up as souvenirs, so the client applied for an additional edition. Yet our biggest pride is that we’ve invented a brand-new musical instrument! - 50% people who received a business card back to the store. - According to information from the client after the activity the attendance and awareness of the store increased in several times. - WOM effect has worked – many visitors are interested in and ask about the music business card