WHISTLES FOR WHISTLEBLOWERS
| Title | WHISTLES FOR WHISTLEBLOWERS |
| Brand | REPORTERS WITHOUT BORDERS GERMANY |
| Product/Service | WHISTLES FOR WHISTLEBLOWERS |
| Category |
C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
|
Entrant Company
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Advertising Agency
|
DDB GROUP GERMANY Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group |
Chief Creative Officer |
| Matthias Schmidt |
DDB Berlin |
Managing Director Creative |
| Nils Haseborg/Veit Moeller |
DDB |
Creative Director |
| Lilli Langenheim |
DDB |
Art Director |
| Karin Reineke/Marie Steixner/Isabella Maria Jorgensen |
DDB |
Graphic Designer |
| Konradin Resa/Marc Kaufholz/Doga Guerdal/Lukas Doraciotto |
DDB |
Digital Design |
| Edward Sedelius |
DDB |
Copywriter |
| Paul Dombek/Felix Disson |
DDB |
Account Manager |
| Jari Gärtner |
DDB |
Account Assistant |
| Stefan Lang |
Doyle Dane Bernbach Realisation |
Production |
| Marius Wiechmann |
Studiofunk |
Sound Design |
| Nima Gholiagha |
Studio Funk |
Sound Design Supervisor/Director |
| Nikita Kiril Kronlund |
DDB |
Editor/Producer |
| Karin Reineke/Isabella Maria Jorgensen |
DDB |
Photographer |
| Sebastian Hudert |
DDB |
Illustrator |
| Caroline Heinrich |
DDB |
Animation |
| Chromatics/Quot/Tick Of The Clock/Quot |
Label: Italians Do It Better |
Verlag Kobalt Music Group |
|
Radical Media |
Production Of Interactve Installation |
| Marco Lipp |
Agenturwerft Gmbh |
Web Development |
The Brief
Reporters Without Borders is a not-for-profit organization fighting for free press and the freedom of information. The increased persecution of whistleblowers is threat to this freedom. Reporters Without Borders asked us to raise awareness of this issue, and convince people that supporting them will help the situation for whistleblowers and the freedom of information. How could we give whistleblowers a voice?
Creative Execution
With Whistles for Whistleblowers we wanted to show that Reporters Without Borders are taking a clear stand for the whistleblowers. But we also wanted people to engage, and support on their own. For the supporters, the whistle became more than a way to donate. It became a statement to carry with them.
Describe the creative solution to the brief/objective.
We wanted to make the audience feel that they were giving whistleblowers a voice. We aimed to create a symbolic product idea that was cheap to manufacture, but that also made the user feel they were doing something good. Whistles for Whistleblowers are only 6€ each, and while buying them you know that you’re actively supporting Reporters Without Borders’ work for the freedom of information.
Results
Whistles for Whistleblowers quickly started selling in great numbers. Fans spread the message with the Whistles for Whistleblowers’ hashtag: #W4WB. The whistles received recognition across multiple fields, with support from German parliamentarian Hans-Christian Ströbele, Wikileaks editor Sarah Harrison and even Snowdens attourney Wolfgang Kaleck. The whistles became a symbol at Germany’s biggest demonstration against mass surveillance, gathering more than 6000 people.