Winners & Shortlists

WHISTLES FOR WHISTLEBLOWERS

TitleWHISTLES FOR WHISTLEBLOWERS
BrandREPORTERS WITHOUT BORDERS GERMANY
Product/ServiceWHISTLES FOR WHISTLEBLOWERS
Category C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company DDB GROUP GERMANY Berlin, GERMANY
Advertising Agency DDB GROUP GERMANY Berlin, GERMANY
Credits
Name Company Position
Eric Schoeffler DDB Group Chief Creative Officer
Matthias Schmidt DDB Berlin Managing Director Creative
Nils Haseborg/Veit Moeller DDB Creative Director
Lilli Langenheim DDB Art Director
Karin Reineke/Marie Steixner/Isabella Maria Jorgensen DDB Graphic Designer
Konradin Resa/Marc Kaufholz/Doga Guerdal/Lukas Doraciotto DDB Digital Design
Edward Sedelius DDB Copywriter
Paul Dombek/Felix Disson DDB Account Manager
Jari Gärtner DDB Account Assistant
Stefan Lang Doyle Dane Bernbach Realisation Production
Marius Wiechmann Studiofunk Sound Design
Nima Gholiagha Studio Funk Sound Design Supervisor/Director
Nikita Kiril Kronlund DDB Editor/Producer
Karin Reineke/Isabella Maria Jorgensen DDB Photographer
Sebastian Hudert DDB Illustrator
Caroline Heinrich DDB Animation
Chromatics/Quot/Tick Of The Clock/Quot Label: Italians Do It Better Verlag Kobalt Music Group
Radical Media Production Of Interactve Installation
Marco Lipp Agenturwerft Gmbh Web Development

The Brief

Reporters Without Borders is a not-for-profit organization fighting for free press and the freedom of information. The increased persecution of whistleblowers is threat to this freedom. Reporters Without Borders asked us to raise awareness of this issue, and convince people that supporting them will help the situation for whistleblowers and the freedom of information. How could we give whistleblowers a voice?

Creative Execution

With Whistles for Whistleblowers we wanted to show that Reporters Without Borders are taking a clear stand for the whistleblowers. But we also wanted people to engage, and support on their own. For the supporters, the whistle became more than a way to donate. It became a statement to carry with them.

Describe the creative solution to the brief/objective.

We wanted to make the audience feel that they were giving whistleblowers a voice. We aimed to create a symbolic product idea that was cheap to manufacture, but that also made the user feel they were doing something good. Whistles for Whistleblowers are only 6€ each, and while buying them you know that you’re actively supporting Reporters Without Borders’ work for the freedom of information.

Results

Whistles for Whistleblowers quickly started selling in great numbers. Fans spread the message with the Whistles for Whistleblowers’ hashtag: #W4WB. The whistles received recognition across multiple fields, with support from German parliamentarian Hans-Christian Ströbele, Wikileaks editor Sarah Harrison and even Snowdens attourney Wolfgang Kaleck. The whistles became a symbol at Germany’s biggest demonstration against mass surveillance, gathering more than 6000 people.