Title	CLICK & DRAG & DONATE & REBUILD
Brand	CONSORTIUM 1212
Product/Service	HAIYAN
Category	C08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company	MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency	MORTIERBRIGADE Brussels, BELGIUM

Name	Company	Position
Jens Mortier/Joost Berends/Philippe De Ceuster	Mortierbrigade	Creative Director
Vincent D' Halluin	Mortierbrigade	Strategy
Eline Rousseau	Mortierbrigade	Agency Producer
Bram Ceuppens	Mortierbrigade	Creative
Stijn Jansen	Mortierbrigade	Creative
Wannes Vermeulen	Mortierbrigade	Creative Developer
Wietse De Ridder	Mortierbrigade	Creative Developer
Erik Todts	Consortium 1212	Marketing Manager

The Brief

On November 8, 2013 the Philippines were struck by typhoon Haiyan. Killing 4.500 people, destroying over 1 million houses, leaving 4.4 million people homeless, and affecting 30 million people in total. Thus turning a once beautiful place, into a ruin. To help overcome this nightmare, the Belgian 1212 Consortium launched HAIYAN 2121. A joint operation of 5 major charity organizations: UNICEF, OXFAM, HANDICAP INTERNATIONAL, CARITAS, and MEDECINS DU MONDE to spearhead the reconstruction of the disaster area. The goal was to sensitize people, and to raise funds.

Creative Execution

Using the before and after images of the areas that were struck, confronted people with the drama. And it showed the positive side of what happens when you help: the reconstruction. A very simple, but very relevant platform, that will become the standard for all future online fundraising of the Consortium 1212.

Describe the creative solution to the brief/objective.

In order to make donations easier and more tangible, we developed a new system of online fundraising based on the before and after satellite images of the areas that were struck the most. Introducing Haiyan2121.be. A website where you can select a piece of the devastated area, simply by clicking and dragging. The larger your selection, the higher your contribution. And the higher your contribution, the bigger the piece of the map is reconstructed. Via social media, you could easily show your friends how you contributed to rebuilding Haiyan. And see the website get rebuilt piece by piece.

Results

In the end Haiyan2121.be did its part to help the Philippines. The system was very well received by online donors. And because of its user friendliness and very short set up time, arrangements have been made to further develop the click and drag system. It will become the standard platform for all future online fundraising for the 1212 Consortium.