| Title | DRONEVERTISING + WOKKER |
| Brand | WOKKER |
| Product/Service | WOKKER |
| Category |
A03. AMBIENT MEDIA: SMALL SCALE (INCL. PREMIUMS & GIVEAWAYS) |
|
Entrant Company
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Advertising Agency
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Vlad |
Sitnikov |
Creative Director |
| Arthur |
Miroshnichenko |
Copywriter |
| Alexandr |
Katin |
Agency Producer |
| Max |
Malakhov |
Cameraman |
| Katya |
Semenova |
Illustrator |
The Brief
We have organized the first drone-vertising campaign in Russia specially for Wokker Asian restaurant chain. Several unmanned combat air vehicles launched in the air with company banners could not go unnoticed. Drones have not been used for such purposes in our country so far, so it is obvious that we have introduced a new trend on Russian advertising market.
Goal
To draw potential customers' attention and raise the number of orders from a number of local business centers.
Creative Execution
Any office staff member has a lot of work during weekdays. Sometimes workers are so busy with their tasks, that they forget about the lunch break. Posters flying behind the window are a great way to remind them of it. Why not have some tasty Chinese noodles or delicious and nutritious rice? Till work completely chews you up, immediately call Wokker!
Describe the creative solution to the brief/objective.
Solution
Ordinary advertising channels are already congested. That's why we came up with an unusual way to fascinate our target audience: we raised advertisement up in the air. We attached Wokker banners to drones and launched them around high-rise business centers. Flying past office windows, they drew attention of hundreds of people.
Results
Result
The number of orders at Wokker restaurants close to the business centers has risen up to 40 per cent.