| Title | PAUSE SPEAKER CARDS |
| Brand | PAUSE HOME ENTERTAINMENT |
| Product/Service | HIFI CHAIN |
| Category |
A01. FLAT MAILING |
|
Entrant Company
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Credits
| Andreas Ullenius |
Åkestam Holst |
Creative Director |
| Petra Albrektson |
Åkestam Holst |
Art Director |
| Kalle Åkestam |
Åkestam Holst |
Copywriter |
| Henrik Adenskog |
Åkestam Holst |
Account Director |
| Kajsa Jakobsen |
Åkestam Holst |
Account Manager |
| Torbjörn Krantz |
Åkestam Holst |
Product Designer |
| Nisse Axman |
Åkestam Holst |
Motion Designer |
| Anne/Lie Karl |
Åkestam Holst |
Studio Assistant |
| John Müllersdorf |
Åkestam Holst |
Production Manager |
| Fredrik Hjelmquist |
Pause Ljud/Bild |
Advertiser's Supervisor |
The Brief
Pause is a high end hi-fi store that specializes in customized sound systems. They wanted to let people know that customized sound is about delivering the best solution for every situation, not the size of your wallet.
Creative Execution
In order to prove that Pause actually can put together sound systems for every wallet, we literally showed this in a fun and innovative way.
Describe the creative solution to the brief/objective.
We re-designed their business cards into the world's first business card speakers. They work as battery free, acoustic amplifiers for your smartphone and can always be kept in your wallet. The new business cards were also sent out to selected target groups, such as new home owners, architects and real estate agents.
Results
Over 26% came to claim limited offer. And even better, Pause now has the business cards you don't only keep, but actually use to share music with your friends.