Winners & Shortlists


Product/ServiceHIFI CHAIN
Category A01. FLAT MAILING
Entrant Company ÅKESTAM HOLST Stockholm, SWEDEN
Advertising Agency ÅKESTAM HOLST Stockholm, SWEDEN
Name Company Position
Andreas Ullenius Åkestam Holst Creative Director
Petra Albrektson Åkestam Holst Art Director
Kalle Åkestam Åkestam Holst Copywriter
Henrik Adenskog Åkestam Holst Account Director
Kajsa Jakobsen Åkestam Holst Account Manager
Torbjörn Krantz Åkestam Holst Product Designer
Nisse Axman Åkestam Holst Motion Designer
Anne/Lie Karl Åkestam Holst Studio Assistant
John Müllersdorf Åkestam Holst Production Manager
Fredrik Hjelmquist Pause Ljud/Bild Advertiser's Supervisor

The Brief

Pause is a high end hi-fi store that specializes in customized sound systems. They wanted to let people know that customized sound is about delivering the best solution for every situation, not the size of your wallet.

Creative Execution

In order to prove that Pause actually can put together sound systems for every wallet, we literally showed this in a fun and innovative way.

Describe the creative solution to the brief/objective.

We re-designed their business cards into the world's first business card speakers. They work as battery free, acoustic amplifiers for your smartphone and can always be kept in your wallet. The new business cards were also sent out to selected target groups, such as new home owners, architects and real estate agents.


Over 26% came to claim limited offer. And even better, Pause now has the business cards you don't only keep, but actually use to share music with your friends.