| Title | PHOTOMAGIC |
| Brand | ANDRIY LOBOV STUDIO |
| Product/Service | PHOTO STUDIO |
| Category |
A02. DIMENSIONAL MAILING |
|
Entrant Company
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
|
Advertising Agency
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Credits
| Kirill Chistyakov |
Saatchi/Saatchi Ukraine |
Creative Director |
| Konstantin Schneider |
Saatchi/Saatchi Ukraine |
Art Director |
| Oleksandr Lytvyn |
Saatchi/Saatchi Ukraine |
Designer |
| Valeria Lyulko |
Saatchi/Saatchi Ukraine |
Account Director |
The Brief
Andriy Lobov Studio is specialized on advertising photography. It was necessary to stand it out among other photo studios.
Creative Execution
We incorporated photo magic into Andriy Lobov Studio’s identity. We brought photo magic back to life.
Describe the creative solution to the brief/objective.
The challenge was to provide an emotional contact with the photo studio, to bring back the magic of photography, because even in the digital world photography is something personal and special.
Results
A huge number of publications, good reviews and recognition of targeted advertising audience.
Lobov Studio pitched mailing into geographic groups and from the September 4th, 2013 during 10 weeks has delivered 400 direct mails to the advertising agencies, production studios and top of the potential clients in Kiev. Another 100 direct mails were sent to similar structures in the Ukraine’s cities with one million habitants.
As a result Andriy Lobov has been invited to 8 tenders and also took part in 5 advertising photo shooting projects.
For that direct mailing were spent 782 euros (for box production) + 200 euros for the delivers. Total of budget was 982 euros.