| Title | CATCH-A-PLANE |
| Brand | S7 AIRLINES |
| Product/Service | S7 AIRLINES |
| Category |
C04. TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS) |
|
Entrant Company
|
LEO BURNETT MOSCOW, RUSSIA
|
|
Advertising Agency
|
LEO BURNETT MOSCOW, RUSSIA
|
|
Production Company
|
UNREAL MOJO Saint Petersburg, RUSSIA
|
Credits
| Grisha Sorokin |
Leo Burnett Moscow |
Creative Director |
| Grisha Sorokin |
Leo Burnett Moscow |
Art Director |
| Mikhail Derkach |
Leo Burnett Moscow |
Art Director |
| Ekaterina Gavricheva |
Leo Burnett Moscow |
Account Director |
The Brief
Our task is increase number of frequent flyer program and inform about S7 Airlines and Oneworld alliance destinations.
Creative Execution
The app involves users in the bonus program and at the same time inform them about the S7 and Oneworld special offers.
Describe the creative solution to the brief/objective.
We launched the branded iPhone application — Catch-a-plane — and managed to run the biggest promotion ever. Every smartphone user all over the world may catch free miles when S7, BA, Cathay Pacific, Quatar or any other One World plane passes by. The only thing you need to do is to keep the app in a background mode, like email or
alarm clock apps.
Results
- Due to the campaign, people realized just how huge S7's network is, and they learned about their various routes and low prices
- With more than 40 000 instalments within one month, the application set new records for branded apps in Russia
- The app has reached #1 in Russian AppStore, Travel category
- People were sharing S7's prices and destinations every 30 seconds
- S7 Airlines received 27 000 new frequent flyer subscriptions during the first two weeks.