Winners & Shortlists

CATCH-A-PLANE

TitleCATCH-A-PLANE
BrandS7 AIRLINES
Product/ServiceS7 AIRLINES
Category C04. TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
Entrant Company LEO BURNETT MOSCOW, RUSSIA
Advertising Agency LEO BURNETT MOSCOW, RUSSIA
Production Company UNREAL MOJO Saint Petersburg, RUSSIA
Credits
Name Company Position
Grisha Sorokin Leo Burnett Moscow Creative Director
Grisha Sorokin Leo Burnett Moscow Art Director
Mikhail Derkach Leo Burnett Moscow Art Director
Ekaterina Gavricheva Leo Burnett Moscow Account Director

The Brief

Our task is increase number of frequent flyer program and inform about S7 Airlines and Oneworld alliance destinations.

Creative Execution

The app involves users in the bonus program and at the same time inform them about the S7 and Oneworld special offers.

Describe the creative solution to the brief/objective.

We launched the branded iPhone application — Catch-a-plane — and managed to run the biggest promotion ever. Every smartphone user all over the world may catch free miles when S7, BA, Cathay Pacific, Quatar or any other One World plane passes by. The only thing you need to do is to keep the app in a background mode, like email or alarm clock apps.

Results

- Due to the campaign, people realized just how huge S7's network is, and they learned about their various routes and low prices - With more than 40 000 instalments within one month, the application set new records for branded apps in Russia - The app has reached #1 in Russian AppStore, Travel category - People were sharing S7's prices and destinations every 30 seconds - S7 Airlines received 27 000 new frequent flyer subscriptions during the first two weeks.