Winners & Shortlists

SOUNDS FROM TORTURE

TitleSOUNDS FROM TORTURE
BrandAMNESTY INTERNATIONAL PORTUGAL
Product/ServiceSTOP TORTURE
Category A04. AMBIENT MEDIA: LARGE SCALE
Entrant Company LEO BURNETT LISBOA, PORTUGAL
Advertising Agency LEO BURNETT LISBOA, PORTUGAL
Credits
Name Company Position
Luciana Cani Leo Burnett Lisboa Executive Creative Director
Steve Colmar Leo Burnett Lisboa Creative Director
Nuno Salvaterra Leo Burnett Lisboa Head Of Art/Designer
Leonardo Pinheiro Leo Burnett Lisboa Art Director
Jaime Nascimento Leo Burnett Lisboa Copywriter
Raul Palhares Leo Burnett Lisboa Copywriter
Nuno Frade Leo Burnett Lisboa Head Of Digital Production
Hugo Lage Leo Burnett Lisboa Director
Cristina Almeida Leo Burnett Lisboa Production Director
Nuno Pina Freelancer Production Art Director
JSVC Decor Builders
Henrique Serra Freelance Dop
Grupo Nova Imagem Studio And Lightning
Todos.pt Studio
Skills Studio Sound Capture
Emanuel Serodio Leo Burnett Lisboa Sound Designer
Dizplay Audio Post Production
Cristov√£o Exposed Image Photographer

The Brief

In many countries, people suffer from torture and abuse, everyday. A sound that is not heard by everyone.

Creative Execution

Amnesty International has now a new instrument to help victims of torture and abuse be heard across Portugal.

Describe the creative solution to the brief/objective.

If the suffering of torture victims wasn't being heard, we decided to amplify this sound so everyone would listen to this call for help. In order to do that, we built a drum set from several instruments used in torture methods. Musicians and artists were invited to build this new musical instrument. Hammers, barrels, knives, pliers, boiling, battery, ropes, were put together to make this sound echoing in the streets and on the website soundsfromtorture.com.

Results

The sound caught the ears of musicians and the press, who helped amplifying it. While the musicians played the drum set, the press made it sound louder. The drum set is spreading the message and helping major cases defended by Amnesty International.