A BROCHURE MADE ENTIRELY WITHOUT ENERGY
| Title | A BROCHURE MADE ENTIRELY WITHOUT ENERGY |
| Brand | EDP FOUNDATION |
| Product/Service | A2E PROJECTS |
| Category |
D01. INTEGRATED CAMPAIGN LED BY DIRECT MARKETING |
|
Entrant Company
|
LEO BURNETT LISBOA, PORTUGAL
|
|
Advertising Agency
|
LEO BURNETT LISBOA, PORTUGAL
|
Credits
| Luciana Cani |
Leo Burnett Lisboa |
Executive Creative Director |
| Steve Colmar |
Leo Burnett Lisboa |
Copywriter |
| Nuno Salvaterra |
Leo Burnett Lisboa |
Designer |
| Emanuel Serodio |
Leo Burnett Lisboa |
Designer |
| Douglas Cardoso |
Leo Burnett Lisboa |
Art Director |
| Hugo Lage |
Leo Burnett Lisboa |
Director |
The Brief
The EDP Foundation, through its A2E (Access-to-Energy) area, provides sustainable energy solutions to poor, non-electrified communities. Its projects have been implemented in many regions across Africa and South America, taking life-changing energy access to thousands of people in need.
Creative Execution
What better way is there to illustrate the importance of electricity in our lives than by taking it away completely? If we wanted people to actually see how hard it is to live without electricity, we would have to do more than just say. We needed to prove it. And that’s what we did with this off-grid brochure.
Describe the creative solution to the brief/objective.
In order to present these projects, EDP Foundation asked us to make a simple brochure. But instead of using our macs and printers, we put ourselves in the place of those people and decided to make it under the same conditions.
From designing to printing it in large quantities, everything was made without electricity. Even the process was documented manually: its making of was shot with a LomoKino 35mm and the photos were taken with a reflex camera. At last, people could see the entire project at a2ebrochure.com.
Results
In the end, EDP Foundation got much more than a new brochure to present their work. They started a conversation and made people think about the millions of people that live without any access to energy around the world (almost 1/5 of world's population). Quoting one of the several publications about it: “How many of the things that you have done today would have been possible without electricity?”