Winners & Shortlists

DON'T GIVE UP

TitleDON'T GIVE UP
BrandBANQUE POPULAIRE
Product/ServiceBANK
Category C05. FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
Entrant Company BUZZMAN Paris, FRANCE
Advertising Agency BUZZMAN Paris, FRANCE
Media Agency ZENITHOPTIMEDIA Paris, FRANCE
Credits
Name Company Position
Georges Mohammed Chérif BUZZMAN Ceo/Creative Director
Thomas Granger BUZZMAN Vice President
Julien Levilain BUZZMAN Associate Director
Bénédicte Muller BUZZMAN Head Of Accounts
Laura Seror BUZZMAN Account Executive
Quentin Grimal BUZZMAN Account Executive Assistant
Clément Séchet BUZZMAN Artistic Director
Jérémy Raimboux BUZZMAN Copywriter
Marie Clément BUZZMAN Copywriter
Vanessa Barbel BUZZMAN Head Of Tv/Print Production
Aurélia Blatry BUZZMAN Tv/Print Producer
Laurent Marcus BUZZMAN Head Of Digital Production
François Cavalin BUZZMAN Digital Producer
Cyril Paglino BUZZMAN Head Of Communication/Pr
Clara Bascoul Gauthier BUZZMAN Communication/Pr Manager
Julien Rocher Wanda Productions Film Director
Chantal Petrachi BANQUE POPULAIRE Communications Director
Fabienne Ranjard BANQUE POPULAIRE Brand And Advertising Manager
Karen Weber Et Joanna Chessé BANQUE POPULAIRE Communication Project Manager
Antoine Panier BANQUE POPULAIRE Media Manager

The Brief

How to communicate Banque Populaire brand's message : "The bank that makes you want to go forth"

Creative Execution

The Baccalauréat is the final school exam in France. The first big challenge in your life. And most of your life will depend on wheither you fail or succeed. It's a tradition for french banks to reward those who are successful at the Bac and invite them to open an account with the first money deposit being offered. But what about the one who failed?

Describe the creative solution to the brief/objective.

For our student campaign we, Banque Populaire, had become the bank to support students who need catch up sessions, and no longer the bank that only rewards the best students. Because everyone deserves a second chance, Banque Populaire decided to become the bank helping the students who missed a few answers to their Bac. We created the "Bac Up" operation, the first campaign made by a bank that offers more than money to students. We partenered with Acadomia, the largest provider of school help lessons, to give them one week of FREE and personalized lessons, conferences and support. For all students whether or not they were Banque Populaire’s clients.

Results

- Around 20 000 000 contacts - 200 000 visits on the website - 261 658 € of earn media And with 87.9%, 2 014 had the highest bac success rate of all time. Perhaps we helped?