Title	MINI KIOSK
Brand	COCA-COLA GERMANY
Product/Service	COCA-COLA MINI CAN 0.15L
Category	A04. AMBIENT MEDIA: LARGE SCALE
Entrant Company	OGILVY GERMANY Frankfurt, GERMANY
Advertising Agency	OGILVY GERMANY Frankfurt, GERMANY

Name	Company	Position
Dr. Stephan Vogel	Ogilvy Germany	Chief Creative Officer
Tim Stuebane/Birgit Van Den Valentyn	Ogilvy Germany	Executive Creative Director
Moritz Carls/Guenduez Erdil/Nicolas Peyrau/Oliver Tschernick	Ogilvy Germany	Art Director
Carlos Pabon/Fabian Synneby	Ogilvy Germany	Copywriter
Stephen Kimpel	Ogilvy Germany	Account Management
Martina Diederichs	Ogilvy Germany	Art Buyer
Lars Borges	Studio Borges	Photographer
Georg Ilse	Ogilvy Germany	Angency Producer
Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh	Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh	Post Production
Justus Becker	Tony Petersen Film	Director
Benjamin Entrup	Freelancer	Editor
Fabian Barz	Tony Petersen Film	Film Producer
Fabian Bettinger/Ali Jamshidi	Freelancer	Dop Lighting Cameraman
Mokoh Music Gmbh	MOKOH Music Gmbh	Music Production
Stephan Moritz	MOKOH Music Gmbh	Music Production
Sven Gessner	Freelancer	Production Designer
Michael Willeke/Philip Hartmann	Coca Cola Gmbh	Advertiser's Supervisor

The Brief

The new Coca-Cola mini can was to be introduced into the German market. For this special little can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open happiness.

Creative Execution

It's the little things in life that makes us happy. Just like the Coca-Cola 0.15 L mini can. This was the simple strategy that linked the mini can with our 'mini' solution.

Describe the creative solution to the brief/objective.

The mini kiosk. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can.

Results

5 major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That's a 278% sales improvement in comparison to normal Coca-Cola vending machines.