Title | MINI KIOSK |
Brand | COCA-COLA GERMANY |
Product/Service | COCA-COLA MINI CAN 0.15L |
Category |
C01. FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS) |
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
Production Company
|
TONY PETERSEN FILM Berlin, GERMANY
|
Credits
Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
Tim Stuebane/Birgit Van Den Valentyn |
Ogilvy Germany |
Executive Creative Director |
Moritz Carls/Guenduez Erdil/Nicolas Peyrau/Oliver Tschernick |
Ogilvy Germany |
Art Director |
Carlos Pabon/Fabian Synneby |
Ogilvy Germany |
Copywriter |
Stephen Kimpel |
Ogilvy Germany |
Account Management |
Martina Diederichs |
Ogilvy Germany |
Art Buyer |
Lars Borges |
Studio Borges |
Photographer |
Georg Ilse |
Ogilvy Germany |
Angency Producer |
Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh |
Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh |
Post Production |
Justus Becker |
Tony Petersen Film |
Director |
Benjamin Entrup |
Freelancer |
Editor |
Fabian Barz |
Tony Petersen Film |
Film Producer |
Fabian Bettinger/Ali Jamshidi |
Freelancer |
Dop Lighting Cameraman |
Mokoh Music Gmbh |
MOKOH Music Gmbh |
Music Production |
Stephan Moritz |
MOKOH Music Gmbh |
Music Production |
Sven Gessner |
Freelancer |
Production Designer |
Michael Willeke/Philip Hartmann |
Coca Cola Gmbh |
Advertiser's Supervisor |
The Brief
The new Coca-Cola mini can was to be introduced into the German market. For this special little
can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open
happiness.
Creative Execution
It's the little things in life that makes us happy. Just like the Coca-Cola 0.15 L mini can. This was
the simple strategy that linked the mini can with our 'mini' solution.
Describe the creative solution to the brief/objective.
The mini kiosk. Combined with a small Coke vending machine, it appeared spontaneously around
different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L
mini can.
Results
5 major German cities experienced the mini kiosk. In average each mini kiosk sold around 380
mini cans per day. That's a 278% sales improvement in comparison to normal Coca-Cola vending
machines.