Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A07 USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN
NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO
FRED & FARID GROUP Paris FRANCE
RETWEET BINGO
HAPPINESS BRUSSELS / ADVERTISING AGENCY
HAPPINESS BRUSSELS BELGIUM
FRIEND COMPASS
MOMONDO GROUP / TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE
McCANN LONDON UNITED KINGDOM
Short List
LIDL FAN CUP
LIDL STIFTUNG & CO. / LIDL
McCANN WORLDGROUP GERMANY Frankfurt GERMANY
#STORYCHANGERS
EUROPEAN PARLIAMENT / EUROPEAN ELECTIONS 2014
OGILVY GROUP Brussels BELGIUM
THE TOWELEST - LA TOALLÍSIMA
AMSTEL / BEER
PUBLIP'S Valencia SPAIN
A YEAR OF BAD HAIRDAY
P&G / PANTENE
ACW GREY TEL AVIV ISRAEL
SHOT IT, GOT IT!
ÅHLÉNS / RETAIL STORE
FORSMAN & BODENFORS Gothenburg SWEDEN
CAMPAIGN AGAINST ILLEGAL FIREWORKS
DUTCH CONSUMER SAFETY INSTITUTE / CONSUMER SAFETY INSTITUTE
TBWA\NEBOKO Amsterdam THE NETHERLANDS
DONATE KM
PONDERAS HOSPITAL / HEALTHCARE
GEOMETRY GLOBAL Bucharest ROMANIA
THE POP CHARADE RELEASE
POPAGANDA MUSIC FESTIVAL / LUGER INC. / MUSIC FESTIVAL
SAATCHI & SAATCHI Stockholm SWEDEN
SPICY HASHTAGS
MOBILE TELESYSTEMS / 4G MOBILE INTERNET
BBDO RUSSIA GROUP Moscow RUSSIA
BARTINDER
PRIMUS / PILS
BOONDOGGLE Leuven BELGIUM
#ALLTOGETHER
KBVB-URBSFA (ROYAL BELGIAN FOOTBALL ASSOCIATION) / NATIONAL FOOTBALL TEAM WORLDCUP 2014
BOONDOGGLE Leuven BELGIUM
TRY MY HYBRID
TOYOTA / HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Silver
DEAD MAN TWEETING
ALS FOUNDATION NETHERLANDS / ALS FOUNDATION
PUBLICIS Amsterdam THE NETHERLANDS
THE EMOGRAPHY PROJECT
MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER
FCB ZURICH SWITZERLAND
THE SNAPCHAT PITCH
DDB OSLO / DDB OSLO
DDB OSLO NORWAY
#SHARETHESOFA
HEINEKEN / HEINEKEN
STARCOM MEDIAVEST GROUP Amsterdam THE NETHERLANDS
THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND / BIC CRISTAL BALLPOINT PEN
DDB GERMANY DÜSSELDORF GERMANY
Short List
IT'S IN YOUR HANDS
ASOCIACIÓN ESPAÑOLA CONTRA EL CANCER (AECC) / TESTICULAR CANCER PREVENTION
VCCP Madrid SPAIN
B01 ACQUISITION & RETENTION
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME
SID LEE Paris FRANCE
BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE
OGILVY & MATHER AMSTERDAM THE NETHERLANDS
THE CLASSICAL COMEBACK
B-CLASSIC / CLASSICAL MUSIC FESTIVAL
DDB BRUSSELS BELGIUM
HEADHUNTERS
AUDI IMPORT BELGIUM / CARS
DDB BRUSSELS BELGIUM
STREET VIEW UNPAID BILLS
JC DECAUX / NEW FEATURES IN OUTDOOR ADVERTISING
BBDO BELGIUM Brussels BELGIUM
ADVERTISER ANONYMOUS ADC HIJACK
POST CH / DIRECT MARKETING SERVICES
WIRZ WIETLISBACH DIALOG Zürich SWITZERLAND
PORSCHE BLIND TRADE
PON'S AUTOMOBIELHANDEL / PORSCHE
ACHTUNG! Amsterdam THE NETHERLANDS
PIZZAGOAL
TABASCO / TABASCO
BBDO BELGIUM Brussels BELGIUM
ERROR IN YOUR FAVOR
McDONALD´S / McDONALD´S
TBWA\PARIS FRANCE
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Bronze
THE GAME REPORT
BYTRO LABS / BYTRO LABS GAME DEVELOPING STARTUP
SERVICEPLAN Munich GERMANY
Short List
SHOWROOM AT HOME
IKEA / IKEA
McCANN COPENHAGEN DENMARK
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
A MAILING WITH A BIG MESSAGE
VERKEHRSBETRIEBE ZÜRICH / CUSTOMER ACQUISITION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
GENUINELY SWISS CUSTOMER RETENTION MAILING
TUBEFORCE / CUSTOMER RETENTION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
MAT EXCHANGE
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
AGENTUR DONATION MAILING
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
TEST DRIVE CUBE
AUDI / AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Silver
B02 BEST LOW BUDGET CAMPAIGN
#SEATBELTB00BING
AUTOMOBIL CLUBUL ROMAN / SEATBELT AWARENESS
PUBLICIS ROMANIA Bucherest ROMANIA
FUCK THE POOR
THE PILION TRUST / YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
STREET STORIES
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
SPOT 4 SALE
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
THE POOP DIAGNOSIS
ARGOS / VETERENARY CLINIC
NAVIGATOR DDB Moscow RUSSIA
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
??N? THE FIREWALL
TOURETTES ACTION UK / EMAIL
LIDA London UNITED KINGDOM
100% TRACEABLE WAKE-UP CALLS
MYMUESLI / GREEN CUP COFFEE
LEO BURNETT FRANKFURT GERMANY
TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS
KING Stockholm SWEDEN
THE HIJACKED CONTEST
FIFTYFIFTY / FIFTYFIFTY (HOMELESS ORGANISATION)
HAVAS WORLDWIDE DÜSSELDORF GERMANY
WILDTATTOO
WWF RUSSIA / WWF RUSSIA
FRIENDS MOSCOW Moscow RUSSIA