|
A07 USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN
|
DONATE KM
PONDERAS HOSPITAL / HEALTHCARE |
GEOMETRY GLOBAL Bucharest
|
ROMANIA |
|
|
|
A YEAR OF BAD HAIRDAY
P&G / PANTENE |
ACW GREY TEL AVIV
|
ISRAEL |
|
|
|
THE EMOGRAPHY PROJECT
MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER |
FCB ZURICH
|
SWITZERLAND |
|
|
|
FRIEND COMPASS
MOMONDO GROUP / TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE |
McCANN LONDON
|
UNITED KINGDOM |
|
|
Short List
|
SPICY HASHTAGS
MOBILE TELESYSTEMS / 4G MOBILE INTERNET |
BBDO RUSSIA GROUP Moscow
|
RUSSIA |
|
|
|
LIDL FAN CUP
LIDL STIFTUNG & CO. / LIDL |
McCANN WORLDGROUP GERMANY Frankfurt
|
GERMANY |
|
|
|
#ALLTOGETHER
KBVB-URBSFA (ROYAL BELGIAN FOOTBALL ASSOCIATION) / NATIONAL FOOTBALL TEAM WORLDCUP 2014 |
BOONDOGGLE Leuven
|
BELGIUM |
|
|
|
#SHARETHESOFA
HEINEKEN / HEINEKEN |
STARCOM MEDIAVEST GROUP Amsterdam
|
THE NETHERLANDS |
|
|
|
RETWEET BINGO
HAPPINESS BRUSSELS / ADVERTISING AGENCY |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
#STORYCHANGERS
EUROPEAN PARLIAMENT / EUROPEAN ELECTIONS 2014 |
OGILVY GROUP Brussels
|
BELGIUM |
|
|
|
CAMPAIGN AGAINST ILLEGAL FIREWORKS
DUTCH CONSUMER SAFETY INSTITUTE / CONSUMER SAFETY INSTITUTE |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
|
|
|
BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE |
OGILVY & MATHER AMSTERDAM
|
THE NETHERLANDS |
|
|
|
THE SNAPCHAT PITCH
DDB OSLO / DDB OSLO |
DDB OSLO
|
NORWAY |
|
|
|
ANGRY TWEETS
BURGER KING / BURGER KING |
BUZZMAN Paris
|
FRANCE |
|
|
Bronze
|
LAST COMMENT
BURGER KING / BURGER KING |
BUZZMAN Paris
|
FRANCE |
|
|
|
THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND / BIC CRISTAL BALLPOINT PEN |
DDB GERMANY DÜSSELDORF
|
GERMANY |
|
|
Short List
|
IT'S IN YOUR HANDS
ASOCIACIÓN ESPAÑOLA CONTRA EL CANCER (AECC) / TESTICULAR CANCER PREVENTION |
VCCP Madrid
|
SPAIN |
|
|
|
ONE NOTE AGAINST CANCER
APREC / CHARITY |
PUBLICIS CONSEIL Paris
|
FRANCE |
|
|
|
THE TOWELEST - LA TOALLÍSIMA
AMSTEL / BEER |
PUBLIP'S Valencia
|
SPAIN |
|
|
|
DEAD MAN TWEETING
ALS FOUNDATION NETHERLANDS / ALS FOUNDATION |
PUBLICIS Amsterdam
|
THE NETHERLANDS |
|
|
|
SHOT IT, GOT IT!
ÅHLÉNS / RETAIL STORE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
|
|
B01 ACQUISITION & RETENTION
|
A MAILING WITH A BIG MESSAGE
VERKEHRSBETRIEBE ZÜRICH / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME |
SID LEE Paris
|
FRANCE |
|
|
|
GENUINELY SWISS CUSTOMER RETENTION MAILING
TUBEFORCE / CUSTOMER RETENTION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
PIZZAGOAL
TABASCO / TABASCO |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
|
ADVERTISER ANONYMOUS ADC HIJACK
POST CH / DIRECT MARKETING SERVICES |
WIRZ WIETLISBACH DIALOG Zürich
|
SWITZERLAND |
|
|
|
PORSCHE BLIND TRADE
PON'S AUTOMOBIELHANDEL / PORSCHE |
ACHTUNG! Amsterdam
|
THE NETHERLANDS |
|
|
|
ERROR IN YOUR FAVOR
McDONALD´S / McDONALD´S |
TBWA\PARIS
|
FRANCE |
|
|
|
STREET VIEW UNPAID BILLS
JC DECAUX / NEW FEATURES IN OUTDOOR ADVERTISING |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
|
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
|
|
Bronze
|
SHOWROOM AT HOME
IKEA / IKEA |
McCANN COPENHAGEN
|
DENMARK |
|
|
|
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER |
GEOMETRY GLOBAL GERMANY Berlin
|
GERMANY |
|
|
Short List
|
BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE |
OGILVY & MATHER AMSTERDAM
|
THE NETHERLANDS |
|
|
|
THE GAME REPORT
BYTRO LABS / BYTRO LABS GAME DEVELOPING STARTUP |
SERVICEPLAN Munich
|
GERMANY |
|
|
Short List
|
THE CLASSICAL COMEBACK
B-CLASSIC / CLASSICAL MUSIC FESTIVAL |
DDB BRUSSELS
|
BELGIUM |
|
|
|
HEADHUNTERS
AUDI IMPORT BELGIUM / CARS |
DDB BRUSSELS
|
BELGIUM |
|
|
|
TEST DRIVE CUBE
AUDI / AUDI A8 |
PHILIPP UND KEUNTJE Hamburg
|
GERMANY |
|
|
Silver
|
AGENTUR DONATION MAILING
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
MAT EXCHANGE
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION |
AGENTUR AM FLUGHAFEN Altenrhein
|
SWITZERLAND |
|
|
|
|
B02 BEST LOW BUDGET CAMPAIGN
|
WILDTATTOO
WWF RUSSIA / WWF RUSSIA |
FRIENDS MOSCOW Moscow
|
RUSSIA |
|
|
|
EATSPIRATIONS
UNO RESTAURANT / UNO RESTAURANT |
VOSKHOD Yekaterinburg
|
RUSSIA |
|
|
|
ONE RESULT GOOGLE SEARCH
TOYOTA DK / TOYOTA HYBRID |
SAATCHI & SAATCHI Copenhagen
|
DENMARK |
|
|
|
??N? THE FIREWALL
TOURETTES ACTION UK / EMAIL |
LIDA London
|
UNITED KINGDOM |
|
|
|
THE RAINFOREST CUT
THE RAINFOREST FOUNDATION / SAVE A FOOTBALL FIELD OF RAINFOREST FOR $8 |
TRY/APT/POL Oslo
|
NORWAY |
|
|
|
FUCK THE POOR
THE PILION TRUST / YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
Bronze
|
TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS |
KING Stockholm
|
SWEDEN |
|
|
|
CLASSICAL BAND MERCHANDISE
SWISS YOUTH SYMPHONY ORCHESTRA / SWISS YOUTH SYMPHONY ORCHESTRA |
FCB ZURICH
|
SWITZERLAND |
|
|
|
THE NOAH POSTMARK MAILING
NOAH – MENSCHEN FÜR TIERE / A MAILING AGAINST ANIMAL TESTING |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
100% TRACEABLE WAKE-UP CALLS
MYMUESLI / GREEN CUP COFFEE |
LEO BURNETT FRANKFURT
|
GERMANY |
|
|
|
RETURN AFTER READING
MAD MAGAZIN - PANINI VERLAGS / MAD MAGAZINE |
SERVICEPLAN Munich
|
GERMANY |
|
|
|