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A05 USE OF DIGITAL IN A DIRECT MARKETING CAMPAIGN
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URBAN ESCAPE PLAN
GOOGLE / GOOGLE MAPS |
HEIMAT Berlin
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GERMANY |
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BUNT SPENDEN
LSVD LESBEN UND SCHWULENVERBAND DEUTSCHLAND / BLOOD DONATIONS |
DDB GROUP GERMANY Berlin
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GERMANY |
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#SHOOTTHECOOKIES
McVITIE'S / McVITIE'S BISCUITS |
FRED & FARID GROUP Paris
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FRANCE |
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911 BIRTHDAY SONG
PORSCHE (CHINA) MOTORS / 911 |
FRED & FARID GROUP Paris
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FRANCE |
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NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO |
FRED & FARID GROUP Paris
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FRANCE |
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ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME |
SID LEE Paris
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FRANCE |
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THE JOKER'S JOB INTERVIEW
WARNER BROS INTERACTIVE / VIDEO GAME |
SID LEE Paris
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FRANCE |
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TRANSAVIA EBAY
TRANSAVIA.COM / AIRLINE COMPANY |
LES GAULOIS Puteaux
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FRANCE |
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Short List
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ONE NOTE AGAINST CANCER
APREC / CHARITY |
PUBLICIS CONSEIL Paris
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FRANCE |
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ALB - WHISPERS
ALB / SONY MUSIC ARTISTA / ARTIST PROMOTION |
CLM BBDO Boulogne-Billancourt
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FRANCE |
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Ô GREEN BY SPECIAL.T
SPECIAL.T BY NESTLÉ / TEA |
PUBLICIS MODEM Paris
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FRANCE |
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REAL LIFE POWERED BY STREET VIEW
ALLIANZ / ALL PRODUCTS |
FIGHTING FISH Clichy
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FRANCE |
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SHOCK BANNER
HASAN & PARTNERS / PERFECT FOOLS / ADVERTISING AGENCY |
HASAN & PARTNERS GROUP Helsinki
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FINLAND |
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SELL THE JOBLESS
ACC (BELGIUM ASSOCIATION OF COMMUNICATION COMPANIES) / MASTERCLASS COPYWRITING |
HAPPINESS BRUSSELS
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BELGIUM |
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PAYBACK TIME
BNP PARIBAS FORTIS / BANK |
PUBLICIS BRUSSELS
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BELGIUM |
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FLIGHTBALL
BRUSSELS AIRLINES / AIRLINES |
BBDO BELGIUM Brussels
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BELGIUM |
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PUKKELPOP VOOR 5 EURO
KBC / BANK & VERZEKERINGEN |
BBDO BELGIUM Brussels
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BELGIUM |
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DON'T GOOGLE IT
CEBAM / HEALTH SITE |
DDB BRUSSELS
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BELGIUM |
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Silver
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SPAM SPAM SPAM - FREE TICKETS TO MONTY PYTHON
MORTIERBRIGADE / MORTIERBRIGADE |
MORTIERBRIGADE Brussels
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BELGIUM |
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A06 OTHER DIGITAL SOLUTIONS IN A DIRECT MARKETING CAMPAIGN
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YOU NEVER WALK ALONE
LAFA – UNIT FOR SEXUALITY AND HEALTH / TO PREVENT HIV, SEXUALLY TRANSMITTED INFECTIONS AND UNWANTED PREGNANCIES FROM A |
LOWE BRINDFORS Stockholm
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SWEDEN |
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GENUINELY DEFINITELY LAST MINUTE TRIPS
WORLD TOURS (VA¨RLDENS RESOR) / LAST MINUTE TRAVEL |
JUNG von MATT Stockholm
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SWEDEN |
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FIRST TRACKS
HELLY HANSEN / SPORTS FASHION |
FORSMAN & BODENFORS Gothenburg
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SWEDEN |
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TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS |
KING Stockholm
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SWEDEN |
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BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY |
ÅKESTAM HOLST Stockholm
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SWEDEN |
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Short List
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SIMULTANEOUS FORCES
SWEDISH ARMED FORCES / RECRUITMENT |
DDB STOCKHOLM
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SWEDEN |
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SMART TOYS
SAMSUNG / TABKIDS |
CHEIL SPAIN Madrid
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SPAIN |
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PAY PER LAUGH
TEATRENEU / PAY PER LAUGH |
THE CYRANOS McCANN Barcelona
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SPAIN |
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Grand Prix
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VIDEO GAME VETERANS
IVAW / VIDEO GAME |
THE CYRANOS McCANN Barcelona
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SPAIN |
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Short List
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HOW CAN A ROBOT SELL THE PHONE?
YOTA DEVICES / YOTAPHONE |
LOOK AT MEDIA MOSCOW
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RUSSIA |
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DRONEVERTISING + WOKKER
WOKKER / WOKKER |
HUNGRY BOYS Moscow
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RUSSIA |
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RADAR FOR GOOD
COCA-COLA COMPANY / DRINKS |
McCANN ERICKSON ROMANIA Bucharest
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ROMANIA |
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WEFREE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
ARTEGENCE Warsaw
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POLAND |
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CHARGE UP FOR E-GOLF
VOLKSWAGEN NORWAY / VOLKSWAGEN E-GOLF |
TRY/APT/POL Oslo
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NORWAY |
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SIMPLE WAYS TO A BETTER CITY SUMMER
DNT OSLO & OMEGN / DNT OSLO & OMEGN |
ISOBAR NORWAY Oslo
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NORWAY |
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SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY / SAMSUNG CONSUMER ELECTRONICS |
LEO BURNETT Milan
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ITALY |
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Short List
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EMOJEW. THE FIRST JEWISH EMOJI APP
LATET CHARITY / REDUCE POVERTY |
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan
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ISRAEL |
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NO FAKE PROFILES
PARSHIP / PARSHIP.AT |
SERVICEPLAN Munich
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GERMANY |
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#DREAMON
UNO FLÜCHTLINGSHILFE / #DREAMON ALARM APP |
SERVICEPLAN Munich
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GERMANY |
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THE NIGHT TERROR APP
HORROR CHANNEL UK / TELEVISION BROADCASTING NETWORK |
INTERONE Hamburg
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GERMANY |
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THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR / DONATIONS |
KOLLE REBBE Hamburg
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GERMANY |
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Bronze
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VIRTUAL SELL OUT
VOLVO CARS / ALL-NEW VOLVO XC90 |
DIGITASLBI Copenhagen
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DENMARK |
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PIZZAGOAL
TABASCO / TABASCO |
BBDO BELGIUM Brussels
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BELGIUM |
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HOWL WITH A WOLF
BACARDI-MARTINI BELGIUM / ERISTOFF VODKA |
HAPPINESS BRUSSELS
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BELGIUM |
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A07 USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN
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FRIEND COMPASS
MOMONDO GROUP / TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE |
McCANN LONDON
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UNITED KINGDOM |
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Short List
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MERAK ETTIM (I WONDER)
THE COCA-COLA COMPANY / COCA-COLA |
PLASENTA CONVERSATION AGENCY Istanbul
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TURKEY |
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BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE |
OGILVY & MATHER AMSTERDAM
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THE NETHERLANDS |
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#SHARETHESOFA
HEINEKEN / HEINEKEN |
STARCOM MEDIAVEST GROUP Amsterdam
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THE NETHERLANDS |
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DEAD MAN TWEETING
ALS FOUNDATION NETHERLANDS / ALS FOUNDATION |
PUBLICIS Amsterdam
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THE NETHERLANDS |
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CAMPAIGN AGAINST ILLEGAL FIREWORKS
DUTCH CONSUMER SAFETY INSTITUTE / CONSUMER SAFETY INSTITUTE |
TBWA\NEBOKO Amsterdam
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THE NETHERLANDS |
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THE EMOGRAPHY PROJECT
MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER |
FCB ZURICH
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SWITZERLAND |
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