Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A07 USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGN
SHOT IT, GOT IT!
ÅHLÉNS / RETAIL STORE
FORSMAN & BODENFORS Gothenburg SWEDEN
THE POP CHARADE RELEASE
POPAGANDA MUSIC FESTIVAL / LUGER INC. / MUSIC FESTIVAL
SAATCHI & SAATCHI Stockholm SWEDEN
IT'S IN YOUR HANDS
ASOCIACIÓN ESPAÑOLA CONTRA EL CANCER (AECC) / TESTICULAR CANCER PREVENTION
VCCP Madrid SPAIN
THE TOWELEST - LA TOALLÍSIMA
AMSTEL / BEER
PUBLIP'S Valencia SPAIN
SPICY HASHTAGS
MOBILE TELESYSTEMS / 4G MOBILE INTERNET
BBDO RUSSIA GROUP Moscow RUSSIA
GHITA, THE SOCIAL SHEPHERD
VODAFONE ROMANIA / TELECOM
McCANN ERICKSON ROMANIA Bucharest ROMANIA
DONATE KM
PONDERAS HOSPITAL / HEALTHCARE
GEOMETRY GLOBAL Bucharest ROMANIA
TRY MY HYBRID
TOYOTA / HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Silver
THE SNAPCHAT PITCH
DDB OSLO / DDB OSLO
DDB OSLO NORWAY
A YEAR OF BAD HAIRDAY
P&G / PANTENE
ACW GREY TEL AVIV ISRAEL
THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND / BIC CRISTAL BALLPOINT PEN
DDB GERMANY DÜSSELDORF GERMANY
Short List
LIDL FAN CUP
LIDL STIFTUNG & CO. / LIDL
McCANN WORLDGROUP GERMANY Frankfurt GERMANY
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
ANGRY TWEETS
BURGER KING / BURGER KING
BUZZMAN Paris FRANCE
Bronze
LAST COMMENT
BURGER KING / BURGER KING
BUZZMAN Paris FRANCE
NUMBERS
PORSCHE (CHINA) MOTORS / 911 TURBO
FRED & FARID GROUP Paris FRANCE
#FREEDOMOFTWEET
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
PUBLICIS BRUSSELS BELGIUM
RETWEET BINGO
HAPPINESS BRUSSELS / ADVERTISING AGENCY
HAPPINESS BRUSSELS BELGIUM
#STORYCHANGERS
EUROPEAN PARLIAMENT / EUROPEAN ELECTIONS 2014
OGILVY GROUP Brussels BELGIUM
#ALLTOGETHER
KBVB-URBSFA (ROYAL BELGIAN FOOTBALL ASSOCIATION) / NATIONAL FOOTBALL TEAM WORLDCUP 2014
BOONDOGGLE Leuven BELGIUM
BARTINDER
PRIMUS / PILS
BOONDOGGLE Leuven BELGIUM
B01 ACQUISITION & RETENTION
BEAUTIFUL ENDING
DELA / FUNERAL INSURANCE
OGILVY & MATHER AMSTERDAM THE NETHERLANDS
PORSCHE BLIND TRADE
PON'S AUTOMOBIELHANDEL / PORSCHE
ACHTUNG! Amsterdam THE NETHERLANDS
ADVERTISER ANONYMOUS ADC HIJACK
POST CH / DIRECT MARKETING SERVICES
WIRZ WIETLISBACH DIALOG Zürich SWITZERLAND
AGENTUR DONATION MAILING
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
MAT EXCHANGE
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
GENUINELY SWISS CUSTOMER RETENTION MAILING
TUBEFORCE / CUSTOMER RETENTION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
A MAILING WITH A BIG MESSAGE
VERKEHRSBETRIEBE ZÜRICH / CUSTOMER ACQUISITION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
THE GAME REPORT
BYTRO LABS / BYTRO LABS GAME DEVELOPING STARTUP
SERVICEPLAN Munich GERMANY
Short List
TEST DRIVE CUBE
AUDI / AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Silver
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME
SID LEE Paris FRANCE
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Bronze
ERROR IN YOUR FAVOR
McDONALD´S / McDONALD´S
TBWA\PARIS FRANCE
SHOWROOM AT HOME
IKEA / IKEA
McCANN COPENHAGEN DENMARK
PIZZAGOAL
TABASCO / TABASCO
BBDO BELGIUM Brussels BELGIUM
STREET VIEW UNPAID BILLS
JC DECAUX / NEW FEATURES IN OUTDOOR ADVERTISING
BBDO BELGIUM Brussels BELGIUM
HEADHUNTERS
AUDI IMPORT BELGIUM / CARS
DDB BRUSSELS BELGIUM
THE CLASSICAL COMEBACK
B-CLASSIC / CLASSICAL MUSIC FESTIVAL
DDB BRUSSELS BELGIUM
B02 BEST LOW BUDGET CAMPAIGN
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
SPOT 4 SALE
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
STREET STORIES
DEPAUL UK / HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
FUCK THE POOR
THE PILION TRUST / YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Bronze
??N? THE FIREWALL
TOURETTES ACTION UK / EMAIL
LIDA London UNITED KINGDOM
CLASSICAL BAND MERCHANDISE
SWISS YOUTH SYMPHONY ORCHESTRA / SWISS YOUTH SYMPHONY ORCHESTRA
FCB ZURICH SWITZERLAND
AGENTUR DONATION MAILING
AGENTUR AM FLUGHAFEN / CUSTOMER ACQUISITION
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
ANTI-BULLYING TYPEFACE
FRIENDS / ANTI-BULLYING ORGANISATION
LOWE BRINDFORS Stockholm SWEDEN
TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS
KING Stockholm SWEDEN
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
HOMELESS FONTS
FUNDACIÓ ARRELS / HOMELESS FONTS
THE CYRANOS McCANN Barcelona SPAIN
Short List