Winners & Shortlists


Product/ServicePRO INFIRMIS
Entrant Company JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Production Company PUMPKIN FILM Zürich, SWITZERLAND
Name Company Position
Alexander Jaggy Jung Von Matt/Limmat Executive Creative Director
Mateo Sacchetti Jung Von Matt/Limmat Copywriter
Samuel Wicki Jung Von Matt/Limmat Copywriter
Daniel Serrano Jung Von Matt/Limmat Art Director
Lukas Frischknecht Jung Von Matt/Limmat Graphics
Sarida Bossoni Jung Von Matt/Limmat Agency Producer
Marco Dettling Jung Von Matt/Limmat Account Supervisor
Danijel Sljivo Jung Von Matt/Limmat Account Executive
Roman Meister Jung Von Matt/Limmat Account Executive
Alexander Gligorijevic Jung Von Matt/Limmat Public Relations
Nicole Pauli Jung Von Matt/Limmat Public Relations
Alain Gsponer Pumpkin Film Director
Roman Jaeggy Pumpkin Film Cameraman
Caro Buechel Pumpkin Film Producer
Michael Kindermann Pumpkin Film Producer
Daniel Kladiva Pumpkin Film Editor
Dave Thomas Junior Composer
Mario Goerres Moch Figuren Manufacturer Mannequins

The Campaign

Standards and ideals make it difficult for the disabled to be included in society. Both in private and professional contexts. By asking the question “Because who is perfect?” the non-profit organisation Pro Infirmis is drawing public attention to the fact that disabled people should be part of our society everywhere and in every situation in life.

Success of the Campaign

The campaign successfully fights against the exclusion of disabled by questioning norms – without any paid media. First in Switzerland, now worldwide: In conjunction with the Bahnhofstrasse shops, which allowed the mannequins to appear for longer than planned, there now are several requests (e.g. from New York) to arrange the same event. Short: 16 million Views on youtube More than 50’000 likes More than 40’000 shares Nearly 5’000 comments More than 550 news stations and blogs covered the story worldwide Over 140 million Earned Media Contact Range A local event is becoming a global movement.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

On the International Day of Persons with Disabilities, deformed mannequins were placed in shop windows in Zurich’s Bahnhofstrasse, one of the world’s most elegant shopping streets. To create these mannequins, the bodies of 5 disabled people were measured precisely. The manufacturing process of the dummies and the reaction of the disabled seeing it for the first time created an emotional contrast and made people think. The whole event was captured as an online documentary.